EDITOR’S NOTE: The next letter about Canadian provide large Magna Worldwide was despatched to and appeared within the Aug. 29, 2022 print version of Automotive Information, a sibling publication of Automotive Information Canada.

TO THE EDITOR:

I learn the protection of Magna Worldwide’s “Breakthrough Lighting” with combined feelings (“New occupied with car backsides,” July 25). On the one hand, I believe it appears to be like actually sharp and will add some thrilling differentiation to automobiles, the identical means that customers can change inside lighting colours. I might additionally like to have the ability to add messaging to exchange bumper stickers and for automated security messages like “your distance behind this car is beneath customary security norms.”

The combined emotion half is the potential for elevated driver distraction. I already stare at a few of at this time’s revolutionary taillight designs. I look ahead to seeing the way it all performs out. Prematurely, I might prefer to set my brake lights to concentric ovals and show my flip indicators as arrows.

LINCOLN MERRIHEW, World head, model and advertising and marketing, Pulse Labs, Boston, Pulse Labs gives human issue insights to assist automakers and others optimize the in-cabin consumer-technology relationship.