Lengthy-time YouTube govt Robert Kyncl introduced on Monday he is departing the dominant social video platform within the U.S. after greater than 12 years on the firm.

Google President of worldwide buyer options Mary Ellen Coe will take over the function of Chief Enterprise Officer at YouTube beginning in early October, the corporate confirmed. Kyncl will briefly keep at YouTube to assist with the transition.

YouTube CEO Susan Wojcicki thanked Kyncl on Twitter on Monday.

“We owe a lot of our progress and influence to your management,” Wojcicki wrote. “I am excited to welcome Mary Ellen Coe as YT’s new CBO. Mary Ellen’s profession at Google has been devoted to creating companions extra profitable and I do know she’ll do the identical for creators, companions and customers @YouTube!”

Selection first reported on the management adjustments at YouTube.

Kyncl joined Google’s video platform after practically eight years as vp of content material at Netflix within the third quarter of 2010.

Selection reported that Wojcicki despatched an inside memo to YouTube staff on Monday noting that beneath his management, “YouTube cast new relationships and partnerships in music, conventional media and tech,” whereas paying “greater than $30B to creators, artists and media firms within the final 3 years.”

Kyncl’s expertise at Netflix and YouTube made him a go-to supply for legacy media executives, together with former Disney CEO Bob Iger, who’ve transitioned their companies to concentrate on direct-to-consumer streaming providers.

Incoming CBO Mary Ellen Coe has served as Google’s president of worldwide buyer options since early 2017, and has been working at Google since 2012. Previous to her tenure with the search big, she was a associate at McKinsey.

She additionally served on the boards of multi-national healthcare firm Merck, and grocery enterprise Complete Meals Markets earlier than it was acquired by Amazon.

Google didn’t instantly reply to a request for remark.