PARIS — Citroen and Polestar have settled a trademark dispute over logos that prevented the Swedish electrical automotive model from promoting autos in France since 2020.

Citroen had argued efficiently in a French courtroom that Polestar’s brand resembled its historic “double chevron” design that it has used since 1919 in addition to the emblem of DS Vehicles, previously a Citroen sub-brand. Automotive consumers could possibly be confused by the similarity, the courtroom dominated. 

The 2 corporations got here to an settlement this summer season that may enable Polestar to enter the French market. Phrases of the settlement weren’t revealed, in line with the French newspaper Le Monde, which reported the information on Wednesday.

A Polestar spokesperson confirmed the settlement to Le Monde. 

The case dates again to 2017. In a June 2020 ruling, the courtroom, ordered Polestar to pay Citroen 150,000 euros in damages in addition to authorized charges, and banned the usage of the Polestar brand in France for six months. 

The injunction was by no means formally lifted, and Citroen earlier this yr had petitioned a European courtroom to broaden throughout the EU.

On account of the 2020 ruling, French guests to Polestar’s web site noticed solely a white web page with the message: “Entry to the Polestar website is just not accessible to the French public as a consequence of territorial restrictions on the usage of French emblems no. 016898173 and no. 01689532.”

Polestar was initially a efficiency subbrand of Volvo, however is now a publicly listed firm with a objective of promoting 290,000 autos – practically all full-electric – worldwide by 2025, a 10-fold enhance over 2021 gross sales.