Daytona’s Storage, an offshoot of a Stellantis dealership in Florida, has a “let’s determine it out” strategy on the subject of making desires a actuality for consumers with bold visions for customizing their automobiles.
This openness makes Daytona Dodge-Chrysler-Jeep-Ram’s customized store a loyalty-builder that generates pleasure amongst clients, mentioned dealership proprietor Randy Dye.
“We owe it to the client to have the ability to assist them past simply promoting the automotive and offering guarantee work,” he mentioned. “In order that has created a little bit of enjoyable, a bit of pleasure, a little bit of enthusiasm for the client.”
Typically, Daytona’s Storage technicians find yourself getting forward of the curve with their creations. Round six years in the past, the crew injected a jolt of horsepower right into a Durango R/T that would not grow to be factory-available till the Durango Hellcat arrived in 2021.
It began when a buyer got here in trying to equip a newly bought R/T with a particular hood. So the crew went to work upping the horsepower, beefing up the suspension and mounting completely different tires to the automobile.
Technicians threw a supercharger in, however the further energy made efficient braking a difficulty, in order that they added brake calipers and rotors from a Jeep Grand Cherokee SRT. That juiced the SUV to about 630 hp from its customary 360 hp.
“It was terribly cool,” Dye mentioned. “The client beloved it.”
Daytona’s Storage would not do modifications that might put folks at risk or violate emissions laws, Dye mentioned. The crew is not restricted to Stellantis manufacturers, both.
The store performs extra primary upgrades by itself for some new-vehicle stock, which ends up in just a few thousand {dollars} added to the worth tag.
This may carry additional spunk to an growing older nameplate, such because the Chrysler 300. A 300 out there on the shop’s web site now with a $5,299 package deal contains window tints, blacked-out rims, a spoiler and decreasing springs.
Now, “sinister” adjustments for one of many model’s greatest SUVs is into consideration, together with exterior tweaks and different modifications to a Jeep Wagoneer or Grand Wagoneer, Dye mentioned.
“We’ve maximized the entire issues that Mopar has out there for the after-sales a part of the automobile,” Dye mentioned. “Along with the place Mopar would not have elements, [we’re] discovering the very best out there suppliers for the issues that our clients need. It is meant to maintain the client coming again to the dealership.”
One other customization mission on faucet includes a 2014 Ram 1500, Dye mentioned. A buyer introduced in a photograph of an early Nineteen Fifties Chevrolet pickup with a flame design that he desires to base the outside look on. He additionally desires a brand new leather-based inside so as to add life to the truck, which has round 80,000 miles on it.
Daytona’s Storage will spruce it up by including chrome wheels, decreasing the suspension, revitalizing the mattress, altering out the exhaust and incorporating the modified exterior design into the inside as properly.
“Individuals are available in and, type of, over time, they might begin out with this imaginative and prescient about what they wish to do to their automotive, and that is the tip purpose,” Dye mentioned. “But it surely may take six, eight, 10, 12 months to get there based mostly on their price range. So that is the type of stuff we do, and we all know it provides to our buyer loyalty.”