Evidently a Lexus dealership in New Zealand thinks that Teslas are fairly protected automobiles — a lot in order that the luxurious carmaker used a photograph of a Mannequin 3 in its personal social media marketing campaign. The entire thing is probably going an accident, however it’s fairly amusing nonetheless.
Lexus of Tauranga, which dubs itself a “cutting-edge dealership” in Tauranga, New Zealand, has been operating a advertising marketing campaign on its official Fb web page. The marketing campaign is definitely a fairly good one because it highlights how drivers and passengers ought to use their automobiles’ parts correctly. One such put up, for instance, mentioned the precise option to put on a seatbelt.
And for drivers, the Lexus dealership targeted on how the steering wheel needs to be positioned correctly.
“Driving Protected with Lexus
“What’s the right place for my Steering Wheel?
“Modify your steering wheel so it factors to your chest, not your head or your neck. Transfer your seat again so far as you’ll be able to whereas nonetheless comfortably reaching the pedals. You ought to be at the very least 10 inches from the steering wheel, out of your breastbone to the middle of the wheel.”
As an example how a driver ought to use a steering wheel correctly, the Lexus dealership utilized a photograph of a lady driving a Tesla Mannequin 3. To be honest, the steering wheel use of the individual within the picture was fairly good. It’s simply fairly unusual and amusing to see Lexus, a model that’s usually in contrast favorably to Tesla on the subject of interiors and high quality, use a Mannequin 3’s inside to reveal a constructive level.
Now, I am no Lexusologist, so I could possibly be unsuitable, however that does not seem like the inside of a Lexus. pic.twitter.com/OmY7VORivL
— Gavin Shoebridge (@KiwiEV) September 17, 2022
With such a gaffe dedicated, some members of the EV neighborhood promptly known as out the Lexus dealership on social media. What’s fairly fascinating, nevertheless, was that the picture utilized by the Lexus dealership really gave the impression to be a zoomed-in photograph of a Mannequin 3 inside. If the picture was zoomed out a bit extra, it turns into very evident that the automobile within the photograph was not a Lexus.
Huge display mode: ‘ON’ pic.twitter.com/76jed0vJR8
— Evers (@cosmopassenger) September 17, 2022
Whereas some EV advocates famous that the put up remained on-line for a while, the Lexus dealership did appear to understand its gaffe. As of writing, the put up is now not on-line. It’s a disgrace although, because it did present Tesla some much-appreciated commercial — regardless of how unintended it was.
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