Mercedes-Benz Maybach final week opened what it refers to as an “Atelier” in Shanghai, China.

It is the most recent in a collection of Maybach model shops, however not like the present shops, which give attention to style and in some instances saddles for horseback using, the Atelier, a French phrase which means “an artist’s studio,” makes it doable to buy a Maybach car. An knowledgeable is available to information the client by way of the ordering and personalization processes.

A Maybach car can be current within the Atelier, although the client can be capable of get a way of all that Maybach has to supply through digital installations, together with a configuration with 3D and haptic components, the automaker mentioned.

For patrons with extra-deep pockets, the shop will enable consumers so as to add choices from Mercedes’ Manufaktur personalization division. The Maybach at present current on the Atelier is a particular version constructed by Manufaktur, the 2023 Maybach S680 by Virgil Abloh.

Maybach mentioned it plans so as to add extra areas for the Atelier idea by way of 2030, although the automaker hasn’t mentioned the place.

The roll-out of the Atelier is a part of Mercedes’ technique to develop the Maybach vary in coming years, whereas including extra personalization choices and special-edition fashions. Two extra Maybachs are within the works, based mostly on the SL sports activities automotive and EQS SUV full-size electrical SUV.