A number of automakers have been fast to reevaluate their promoting relationships with Twitter now that the social media big is managed by considered one of their most important rivals: Tesla Inc. CEO Elon Musk.
Here is what some have stated to date.
Volkswagen Group: The German automaker stated Friday that it has really helpful its manufacturers pause paid promoting on Twitter till additional discover within the wake of Musk’s takeover.
“We’re intently monitoring the state of affairs and can determine about subsequent steps relying on its evolvement,” Europe’s prime carmaker stated in an announcement.
Ford Motor Co.: A spokesperson instructed CNBC final week that the automaker will not be at present promoting on the platform and had not been earlier than Musk’s deal.
Normal Motors: The most important U.S. automaker stated Oct. 28 that it had quickly halted paid promoting on Twitter after Musk accomplished his takeover.
GM stated it was “partaking with Twitter to grasp the course of the platform beneath their new possession. As is regular course of enterprise with a big change in a media platform, we have now quickly paused our paid promoting.”
Stellantis: The carmaker stated Wednesday that it monitored all social media channels that concerned its manufacturers and would proceed to take action within the wake of the brand new management at Twitter, the place the world’s fourth-largest carmaker could be “vigilant.”
American Honda: The U.S. unit of Honda Motor Co. stated Nov. 4: “We’ve marketed on Twitter previously and frequently consider our paid social media technique. Proper now, Twitter will not be part of our combine.”
Nissan Motor Co.: The corporate declined to touch upon Twitter promoting particularly, however launched an announcement saying Nissan will “recurrently consider and alter promoting efforts, relating to how and the place we showcase Nissan’s product portfolio, to greatest join with customers.”
Hyundai Motor Co.: The Korean automaker stated Oct. 31 that it “is rigorously monitoring any modifications on Twitter, as we do with all advertising platforms, to make sure it stays an acceptable a part of our advertising and communications technique.”
Toyota Motor Corp. has not responded to a number of requests for remark from Advert Age, an affiliate of Automotive Information.
Reuters and Advert Age contributed to this report.