The BMW XM is a high-performance hybrid SUV that breaks from custom so it’s solely becoming {that a} newly-released business for the SUV is equally as uncommon.

The business is dubbed ‘Break The Norm’ and options six-time Grammy-nominated music artist Chief Adjuah. The profitable musician each narrates the business and composed the soundtrack, describing how the XM “adjustments the sport,” and stating that you simply’ve “gotta do what others don’t.”

Learn: 2023 BMW XM Is A 644 HP Hybrid Tremendous-SUV; $185k Label Purple With 735 HP Follows Subsequent Summer season

With loads of flashing lights, dramatic photographs of the XM, and an intriguing soundtrack, it’s actually a really attention-grabbing business. Will it assist generate gross sales for the hybrid SUV? We’re not so certain, however on the very least, it ought to assist to generate some further curiosity in it.

BMW lifted the veil on the long-awaited XM in late September, virtually a 12 months after the SUV was showcased in idea guise. Not solely is the XM essentially the most eye-catching mannequin in BMW’s present vary however it is usually one of many craziest SUVs ever conceived. For these wanting extraordinary efficiency and are keen to face out, it’s onerous to beat.

Powering the XM is a 4.4-liter twin-turbocharged V8 that alone is nice for 483 hp and 479 lb-ft (650 Nm) of torque. This engine is coupled to an eight-speed computerized transmission driving all 4 wheels whereas bolted to the gearbox is a single electrical motor that’s good for 194 hp. Mixed, the XM churns out 644 hp at 5,400 rpm and 590 lb-ft (800 Nm) of torque between 1,600 and 5,000 rpm. The SUV can hit 60 mph (96 km/h) in 4.1 seconds which is spectacular for an SUV of this dimension however is slower than the X6 M.

A flagship variant of the XM will comply with the bottom mannequin to the market subsequent 12 months. Dubbed the Label Purple, it’s adorned with varied pink accents however extra importantly, has a modified powertrain with 738 hp and 735 lb-ft (997 Nm) of torque.