Volkswagen has arrange accounts on fast-growing Twitter different Mastodon amid questions over the way forward for the social community underneath Elon Musk.
VW confirmed it created the handles @VWGroup and @Cariad_Tech on Mastodon for communications associated to its group and software program unit, respectively.
“Mastodon is a lovely platform that we wish to check out,” the automaker mentioned in a press release on Friday.
VW is amongst plenty of main automobile manufacturers which have paused promoting on Twitter following Musk’s buyout of the platform.
Whereas the automaker maintains a number of Twitter accounts, it has been distributing much less content material in latest days, and its premium model Audi has halted posting altogether.
Mastodon, an open-source micro-blogging platform run by a German non-profit, has seen a surge in sign-ups since Musk took over Twitter.
Uncertainty hangs over Twitter’s potential to proceed regular operations after the corporate dismissed its government crew and roughly half the workforce in Musk’s first few days in cost.