Ford of Canada says it won’t be exhibiting at auto reveals subsequent 12 months.
“Because the auto business experiences change at a tempo by no means seen earlier than, Ford of Canada is remodeling each a part of its enterprise,” firm spokeswoman Lauren Extra mentioned in an e-mail Nov. 28.
“The corporate is shifting quick to guide the EV revolution and is studying learn how to join with shoppers in new methods. These challenges imply making some robust decisions and a type of selections is to discontinue company assist of auto reveals in 2023 for each the Ford and Lincoln manufacturers.”
Ford’s departure from the auto present circuit comes as organizers try and resurrect the occasions following three years of pandemic-related cancellations.
The Canadian Worldwide AutoShow is anticipated to renew Feb. 17-26 on the Metro Toronto Conference Centre.
However, Calgary’s present, which had been slated for March 8-12 on the BMO Centre at Stampede Park, was cancelled earlier this month as a result of inadequate curiosity from automakers.