2023 is on the best way. As in, it is on a trailer being towed throughout the nation by a Kia Telluride X-Professional.

For the third consecutive December, Kia America is doing a cross-country highway journey with the numbers that remember the incoming 12 months throughout the ball drop in New York Metropolis’s Instances Sq.. The 4 illuminated numerals are making stops this month in Las Vegas, the District of Columbia and Philadelphia.

They’re additionally getting within the face of a Kia competitor by swinging by Franklin, Tenn., residence of Nissan North America. The digits will seem at this week’s Dickens of a Christmas competition in Franklin.

“Kia America is proud to share the thrill and anticipation of the New Yr with individuals throughout the U.S., earlier than delivering the long-lasting Instances Sq. New Yr’s Eve numerals to their residence at One Instances Sq.,” mentioned Russell Wager, vice chairman of promoting for Kia America. “This nationwide highway journey is the right starting to New Yr’s celebrations and a good way to start out 2023 on a constructive notice.”

Kia began its coast-to-coast drive Nov. 28 on the Kia Discussion board in Inglewood, Calif., 2,795 miles from Instances Sq..

It is scheduled to ship the 7-foot-tall numerals in Manhattan on Dec. 20.