DETROIT — Ford Motor Co. on Wednesday stated Chief Advertising Officer Suzy Deering, who joined the automaker in early 2021 from eBay, is leaving the corporate on the finish of the week.

The automaker didn’t give a motive for her departure.

“We thank Suzy for her contributions to Ford and want her all the very best sooner or later,” Kumar Galhotra, president of Ford Blue, stated in a press release.

Deering, in a publish on LinkedIn, stated she nonetheless believes within the firm’s mission and imaginative and prescient.

“I’ve made the choice that it’s time for me to maneuver on and let the group fly,” she wrote. “My respect for the group and what’s forward as Ford evolves and lands the brand new model positioning and the brand new model design system will elevate the model to higher heights… The shift to specializing in the client and aligning all features of the enterprise to exceed their expectations isn’t straightforward however I imagine in what’s potential and what’s forward.
 
“Whereas I will not be in ‘the constructing’ I will likely be rooting for Ford and smiling at what involves life.”

Ford stated it might announce her successor later.

Deering’s appointment was introduced roughly a month after Jim Farley took over as Ford CEO in October 2020, a sign the corporate wished to achieve exterior the trade and bolster its tech chops in opposition to the likes of Tesla and different challengers.

Ford described Deering on the time as “achieved at utilizing expertise, knowledge and analytics to anticipate buyer wants and fulfill them with human-centered services and products.”

Underneath her watch, the automaker launched key merchandise together with the Bronco, F-150 Lightning and Maverick.

Deering informed Automotive Information in late 2021 that the corporate hoped the Maverick compact pickup might develop into its subsequent iconic product.

“It has absolutely the potential to be the extent of an F-150 or the extent of a Mustang as a result of it is so linked in such a distinct technique to the client,” she stated. “After we’ve executed properly, we construct autos and merchandise that prospects develop into extraordinarily keen about. Maverick one hundred pc lives as much as that. I believe it is on that path.”

Deering was an Automotive Information All Star in 2021. She and Ford’s chief communications officer, Mark Truby, had been acknowledged for utilizing a number of information occasions to earn the corporate important publicity, equivalent to when the F-150’s on-board generator helped Texans cope with energy outages and when President Joe Biden take a look at drove a yet-to-be-revealed F-150 Lightning throughout a go to to Michigan.