Ford has launched a brand new high-end trim for the Puma that known as Vivid Ruby Version. Ιτ is distinguished by the particular duo-tone therapy on the outside, and comes full of options as the brand new flagship of the non-ST Puma vary, with pricing to match.

The spotlight of the brand new trim mannequin is the Vivid Ruby colour for the outside. In accordance with Ford, it’s an evolution of the Sizzling Magenta and seems as a darkish pink at evening, with the “glowing ruby tones” changing into extra obvious beneath daylight.

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The Vivid Ruby exterior is mixed with contrasting black trimmings – not like on the ST Line the place they’re body-colored. Alternatively, Ford gives the choice of a white-painted roof. Lastly, the Puma Vivid Ruby Version comes commonplace with 18-inch alloy wheels with both black or white particulars relying on the colour of the roof.

Inside, the seats have white and ruby stitching on the Partial Premium Sensico upholstery as are the one colourful tones in a black-themed cabin. There’s loads of commonplace package starting from the 12.3-inch digital instrument cluster and the 8-inch touchscreen to a premium B&O audio system, heated steering wheel, energy tailgate and extra.

Below the bonnet, there’s a selection between the mild-hybrid turbocharged 1.0-liter EcoBoost petrol engine producing both 123 hp (92 kW / 125 PS) or 153 hp (114 kW / 155 PS). Energy is forwarded to the entrance wheels by way of a six-speed handbook, or a seven-speed DCT computerized. Identical to the ST Line fashions, the Vivid Ruby Version comes commonplace with sport suspension.

The Ford Puma Vivid Ruby Version is already obtainable within the UK market, priced between £29,770 ($36,189) and £32,300 ($39,264) relying on the engine/gearbox configuration. Surprisingly, Ford priced it very near the considerably extra highly effective Puma ST efficiency flagship, which retails at £31,045 ($37,909) or £32,350 ($39,502) when fitted with the Efficiency Pack. In different phrases, the Vivid Ruby Version with 123 hp (92 kW / 125 PS) and an computerized gearbox is £525 ($641) costlier than the Puma ST with 197 hp (147 kW / 200 PS) and a six-speed handbook.

We don’t know if Ford will convey this new trim to Europe but it surely sounds possible. Be aware that the automaker has confirmed a totally electrical variant of the Puma for 2024 which might coincide with a facelift for the ICE-powered fashions.