Kia will return to the Tremendous Bowl for the second straight yr. A model consultant final week confirmed the purchase for an advert that can be dealt with by agency-of-record David & Goliath.
For final season’s recreation, Kia used a cute robotic canine in an advert that plugged its electrical EV6, a part of a wave of auto manufacturers that used the 2022 recreation to tout their electrical car ambitions, together with BMW, Normal Motors, Nissan and Polestar.
Kia sat out the 2021 recreation after showing in 11 straight Bowls previous to that. The Korean model is the primary automaker to substantiate its Tremendous Bowl advert purchase for 2023.
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