Very similar to the Ford F-150 Lightning and upcoming Chevrolet Silverado EV, a future Ram electrical truck received’t be restricted to a few fashions.

In keeping with Ram CEO Mike Koval, in an interview previous to the introduction of the Ram 1500 Revolution Idea Thursday at CES, there’s more likely to be a variety totally electrical Ram vans, together with work-truck fashions and high-performance off-road TRX variations. 

“I actually imagine that we will stroll and chew gum,” Koval stated. “This can be a complement to our present portfolio, and I’d count on after we go to market from 2024, the lineup will look very related by way of assemble to right now’s lineup.”

“We’ll have one thing for everyone from the entry stage or what we name the Tradesmen, which is decidedly work-oriented, all the way in which up by way of our Longhorn and Restricted Premium fashions, to the off-road king of the hill, the TRX,” he stated. “And the EDMs (electrical drive modules) that we’re designing for this are protected for higher-performance functions, so I believe you may see a really related go-to-market technique.”

We requested Koval why the idea is so carefully aligned with the full-size gasoline Ram fashions, and why isn’t it a smaller mid-size truck. He stated with light-duty full-size vans making up greater than 60% of the model’s gross sales quantity, it was the pure positioning for the EV as an “evolution of the body-on-frame full-size truck—our bread and butter.”

“I totally recognize that the most important whitespace alternative for our model on a world foundation is mid-size pickups,” he added. “Now, we do not have something to announce right now, however we’re taking a look at every thing, and it is our job to flesh all of those totally different choices out and we relaxation assuredly are.”

Koval additionally wouldn’t confirm if there are different totally electrical Ram fashions on the way in which. Examples might embody a truck on the STLA Massive platform that can underpin the upcoming Dodge electrical muscle automobile or a Suburban-like SUV on the Ram 1500 Revolution’s STLA Body structure. 

“I believe that is the great thing about after we introduced our structure technique, and its flexibility,” Koval stated. “From my perspective, the choices are limitless, and something that we will do to enhance our enterprise mannequin across the globe, not simply in North America, we’re definitely going to check out.”

The Ram idea is “a visionary roadmap of the place we’re taking the model into the long run,” Koval stated. “And every thing that our clients and followers see for the model, going ahead, will someplace be a descendant of this idea automobile and what we’re unveiling at CES.”

A type of future Ram fashions can even doubtless be a plug-in hybrid truck that might excel in real-world vary whereas towing—one among many benefits Ram is hoping to assert with electrified vans within the close to future.