Ram Truck previewed its upcoming electrical pickup Thursday on the CES know-how present, because the automaker plans its entrance into the rising section subsequent yr to compete with Detroit rivals in addition to Rivian and, doubtlessly, Tesla.

The Stellantis truck model revealed the Ram 1500 Revolution BEV idea forward of a manufacturing mannequin that is anticipated to be unveiled within the coming months. Whereas the truck shares a reputation with Ram’s present full-size pickup, it is a new automobile from the bottom up that includes the corporate’s new electrical structure.

Its exterior design is noticeably a “RAM” with illuminated badging and new lighting patterns, however the inside of the automobile contains a extra trendy, clear and tech-centric design than present Ram pickups. The inside options few bodily buttons, with a 28-inch touchscreen housing many of the controls, and a glass roof.

Stellantis executives didn’t disclose how related subsequent yr’s manufacturing mannequin will probably be to the idea automobile. They referred to the idea automobile as a roadmap for the model’s future merchandise.

“It is a imaginative and prescient, or a glimpse, into the way forward for Ram Vehicles,” Ram CEO Mike Koval Jr. instructed CNBC. “Actually, from my perspective, as head of the model, it’s our roadmap on what clients can anticipate from Ram sooner or later.”

Stellantis didn’t launch vary or efficiency specs of the idea automobile. It did element a listing of potential options reminiscent of a “Shadow Mode” the place the automobile may observe the driving force at a secure distance; an in-vehicle synthetic intelligence private assistant; and a retractable steering wheel for self-driving capabilities.

The electrical Ram truck is anticipated to enter an more and more crowded section of electrical pickups that already contains the GMC Hummer EV, Ford F-150 Lightning, Lordstown Endurance and smaller Rivian R1T. Different merchandise anticipated by subsequent yr embody the Chevrolet Silverado EV, GMC Sierra EV and the long-delayed Tesla Cybertruck.

Koval mentioned Ram is not fearful about being late to the section.

“Once we come to marketplace for 2024, it is going to be on the intersection when demand and the market and the infrastructure are prepared,” he mentioned. “We do not for a second suppose we’re ‘late,’ so to talk. We expect we will be hitting the market on the actual proper time.”

Stellantis seems to don’t have any plans to finish manufacturing of its gas- or diesel-powered pickup vehicles anytime quickly. Koval mentioned EV adoption is not going to happen in a single day and has already been slower than some anticipated.

To date, essentially the most profitable of the electrical vehicles has been Ford’s F-150 Lightning. Each the Rivian R1T and $110,000 Hummer EV pickup have been gradual to ramp up manufacturing, whereas Lordstown simply began delivering autos to business clients.

The design of the idea electrical Ram pickup seems to be extra of a way of life pickup relatively than a conventional work truck, however executives mentioned the manufacturing automobile will serve each functions.

Koval highlighted a midgate, which may open to attach the mattress to the cabin, and a mattress extender that may permit house owners to haul an 18-foot piece of lumber within the automobile.

Stellantis Chief Design Officer Ralph Gilles described the general design of the Ram 1500 Revolution BEV idea as “brutiful,” a mix of “brute” and “stunning.”

“The TRX (a efficiency model of the Ram 1500) has that in spades,” Gilles instructed CNBC. “It is powerful as nails however in some way continues to be stunning and enticing. We wished this truck to have that very same presence however be aiming towards the longer term.”