Tesla CEO Elon Musk has had a large on-line following for years, due partly to his on-line presence. He is outspoken and has kind of performed the function of a comic through the years whereas actually being the only spokesperson for Tesla. Many would argue that Musk “IS” Tesla, but it surely hasn’t felt that manner since he acquired an itch to purchase Twitter, and his absence and perspective shift grew to become extra apparent as soon as he took the helm on the social media firm.

Whereas Tesla does have an lively PR division in China, and maybe others elements of the world, the corporate’s press workforce went away within the US years in the past. Tesla does have its personal social media channels, as does SpaceX, however Musk has at all times been the principle communicator for the businesses, particularly on our shores.

Not lengthy after Musk determined to purchase Twitter, it began to turn out to be clear that he was distracted, not solely by the prospects of the acquisition itself, but in addition by the monetary mess it grew to become, the politics concerned, and the checklist goes on and on. To at the present time, Musk says he is nonetheless totally dedicated to his function at Tesla, he touts the EV maker’s continued successes, and even notes that he hasn’t missed any conferences, however many would nonetheless argue that one thing has clearly modified.

Whether or not or not Musk continues to be doing his factor at Tesla behind the scenes is not doubtless what’s bothering folks, however moderately, it is the dearth of Musk’s positivity and Tesla speak on their social media feeds that appears to be worrying them. And, in accordance with Electrek, the info exhibits that Tesla has made an apparent effort to ramp up communication over the previous few months whereas Musk has turn out to be seemingly absent and stirring up controversy. 

Issues are at all times creating at Tesla, and there are at all times many unanswered questions. Musk has kind of served because the gateway to solutions and options through the years, and his followers have come to understand and anticipate it from him. If he is not going to serve in that function now as a result of his time at Twitter, it could be a greater time than any for Tesla to deliver again a US-based PR division.

It seems as if different leaders at Tesla have taken discover, as a result of the corporate began tweeting about its automobiles and merchandise, which is uncommon. As you’ll have seen, Tesla has even began to place collectively movies and full Twitter threads outlining and touting merchandise and options. The next are current examples of such:

After it grew to become clear to Electrek that Tesla was tweeting rather more usually, it took a have a look at the info. As you possibly can see from the chart beneath, there’s an apparent spike over the previous months:

The publication goes on to share that Tesla can also be utilizing Instagram extra usually now. As well as, it is placing collectively extra weblog posts for its web site. The truth is, Tesla solely posted two blogs from January to August 2022. Nonetheless, since then, it has already posted six.

Have you ever observed the developments shared on this article? Do you are feeling it is time for Tesla to deliver again a PR division? If Musk have been to lastly step down as Twitter’s CEO, do you assume it might make a notable distinction? Go away us your ideas within the remark part beneath.