EV upstart VinFast is shedding workers in Canada amid a restructuring that noticed the Vietnam-based automaker merge its U.S. and Canadian operations.

Whereas VinFast has but to verify the quantity affected, a supply mentioned about 30 of about 100 workers in Canada had been let go Feb. 2.

Some affected workers posted on social media that they had been terminated.

“I, together with others at VinFast, had been let go yesterday because of the restructuring of the Canadian workforce; six months to the day of my hiring,” Matthew Veenbaas, a former technical coaching supervisor, wrote in a LinkedIn put up Feb. 3.

“I really feel extremely pleased with the work I used to be in a position to carry out at VinFast, and the coaching supplies I created. Hopefully the technical workforce has been arrange for achievement with the coaching applications created!”

VinFast introduced Jan. 25 the consolidation of its Canadian and U.S. strategic enterprise and administration operations right into a single unit, VinFast North America.

“The transfer is predicted to drive elevated effectivity within the use and allocation of assets, whereas enhancing VinFast’s operational and monetary efficiency,” the corporate mentioned in a press release. It “is part of VinFast’s long-term technique to place the corporate for higher success within the highly-competitive and dynamic automotive business.”

The affected workers obtained discover of the job cuts Feb. 2, in keeping with the supply, including that the cuts impacted head workplace employees and never workers at VinFast’s eight corporately run shops in Canada. The primary retail outlet opened Nov. 15 at Yorkdale Purchasing Centre in Toronto.

“In essence they will deal with Canada as simply one other retailer for the U.S. and make nearly all selections down there,” the supply mentioned.

John Lindo, VinFast firm spokesman for Canada, on Feb. 2 didn’t verify or deny the cuts, however mentioned he was searching for solutions to questions from Automotive Information Canada.

VinFast has an workplace in Markham, Ont., though the job cuts have an effect on workers in different cities, together with Montreal, and a few distant employees, the supply mentioned.

VinFast North America, in the meantime, “will home the important thing strategic enterprise and administration operations and will probably be headquartered in Los Angeles,” the corporate’s Jan. 25 assertion mentioned. “VinFast Canada will change into a member firm underneath VinFast North America, answerable for gross sales, service and distribution within the Canadian market.”

Nguyen Thi Van Anh was named CEO of VinFast North America and can keep her present position as CEO of VinFast U.S. – Manufacturing, the corporate mentioned.

The consolidation “is designed to offer higher focus, responsiveness and accountability, as a way to streamline operations and improve the supply of its new electrical automobiles to clients whereas decreasing bills.”

The standing of Canadian CEO Huynh Du An was not confirmed.

Below the brand new construction, “each the U.S. and Canadian operations will proceed to be answerable for in-market initiatives, together with the implementation of sure plans and ways to reply to the particular market situations and distinctive buyer necessities in every nation.

VinFast, is launching 4 electrical crossovers in North America: the full-size VF 9, the midsize VF 8, the compact VF 7, and the subcompact VF 6. The VF 8 and VF 9 had been open for reservation in 2022 and “will probably be delivered to Canadian clients within the coming months,” the corporate mentioned Jan. 18.

The corporate, a unit of conglomerate Vingroup, is gearing as much as increase in america and is constructing an meeting plant in North Carolina.

In the meantime, VinFast imported its first 999 automobiles in November, initially anticipating deliveries to U.S. clients in December.

Reuters reported Feb. 3 that VinFast will push these to the second half of February after it updates the automobiles with the most recent software program.

This story will probably be up to date.