Categories: Marketing

Expanded Chicago Auto Show debuts new Toyota Grand Highlander

Toyota will use this month’s Chicago Auto Present to introduce a long-promised bigger three-row crossover to its U.S. lineup, whereas Volkswagen and Subaru will depend on the Windy Metropolis’s huge McCormick Place to showcase updates to strong-selling crossovers on reverse ends of the dimensions spectrum.

The Chicago present is in its a hundred and fifteenth 12 months, and with Detroit’s transfer to the autumn, now occupies the lead-off place amongst main metropolitan auto exhibits on the calendar. After consolidating right into a smaller portion of McCormick Place throughout the COVID-19 pandemic, the Chicago present has added flooring house and can now occupy two halls of the south facet conference middle, together with a big EV check monitor that is new this 12 months. The EV experience joins a number of present experiential experience shows contained in the conference middle.

“Chicago has been a present for facelifts and particular editions for quite a few years. Its affect for reveals has been fairly naked for some time. Three reveals is definitely a reasonably good quantity for that present,” mentioned Stephanie Brinley, affiliate director of AutoIntelligence with S&P International Mobility. “It is an enormous house and it is a massive market, and its client numbers for attendance continues to remain robust.”

This is what’s anticipated to be on the Chicago Auto Present, which opens to the general public Saturday, Feb. 11 after the media preview.

Jeep: The disclosing of a particular version Wrangler, however particulars have been unavailable as of press time.

Subaru: The reveal of the U.S. model of the redesigned Crosstrek five-door hatchback. In September, the model debuted the home variant of its Japan-built Crosstrek, which completed 2022 as Subaru’s top-selling mannequin within the U.S. with 155,142 bought.

Toyota: The long-anticipated extension of the favored Highlander crossover formally debuts Wednesday, Feb. 8, at an off-site occasion previous to the present, however the car can have a dominant place at McCormick Place. The Grand Highlander has a bigger third row and options room for eight. It has a system that allows hands-free driving in sure circumstances, “a distant parking system permitting the motive force to park and unpark from outdoors the car utilizing a smartphone, and a digital key that turns a consumer’s smartphone into their key and permits them to share it digitally,” Toyota revealed earlier. Sellers are excited concerning the Grand Highlander as a result of the car is predicted to permit them to maintain clients with rising households who do not need a minivan.

Volkswagen: Members of the model’s large-crossover household will debut closely freshened variations. The three-row Atlas and two-row Atlas Cross Sport will obtain all-new interiors, an upgraded powertrain and new styling cues once they arrive in dealerships within the first half of this 12 months.

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