Stellantis is headed again to the Tremendous Bowl after taking final 12 months off. The automaker on Monday confirmed it’ll run two 60-second commercials in Sunday’s sport on Fox — a Jeep advert within the second quarter and a Ram advert within the fourth quarter.
Stellantis final appeared within the 2021 sport when it ran a Jeep advert that includes Bruce Springsteen. That spot, known as “The Center” and from the company Doner, sought to take a unifying tone. It was set in Lebanon, Kansas, described because the “actual heart of the decrease 48” with the geographic heart of America used as a metaphor for the political center floor.
Stellantis declined to substantiate the businesses dealing with this 12 months’s adverts.
Chicago-based Highdive is predicted to deal with the Jeep advert. The company dealt with Jeep’s “Groundhog Day” Tremendous Bowl advert in 2020 that starred Invoice Murray reprising his function as meteorologist Phil Connors from the 1993 comedy basic of the identical title. The advert received USA Immediately’s Advert Meter.
Stellantis is the third automaker to substantiate an advert purchase within the sport, following Kia and Common Motors, which is able to every air one spot.
Barring any last-minute surprises, which means three automakers will run a complete of 4 adverts this 12 months, down from final 12 months’s sport when GM, Nissan, Kia, BMW, Toyota and EV startup Polestar all ran adverts. The lower comes as auto manufacturers scrutinize their advert budgets within the face of upper rates of interest and softening demand.