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Jeep reveals its most expensive Wrangler SUV ever, topping $115,000

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Rubicon twentieth Anniversary Degree II by American Expedition Automobiles (AEV) upfit for 2023 Jeep Wrangler Rubicon 392
Jeep

CHICAGO – Jeep on Thursday revealed its costliest Wrangler SUV ever, topping greater than $115,000.

The limited-edition automobile is the 2023 Wrangler Rubicon 392 twentieth Anniversary with heavy-duty off-road elements customization from upfitter American Expedition Automobiles.

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Solely 150 of the AEV SUVs shall be produced as a part of a broader twentieth Anniversary assortment of Wrangler’s common Rubicon mannequin. Automakers akin to Stellantis, Jeep’s dad or mum firm, have of late been testing their pricing energy on high-end and special-edition fashions.

“We’re testing a distinct degree for positive however the aftermarket is doing that now,” Jim Morrison, senior vp and head of Jeep model North America, informed CNBC throughout an interview on the Chicago Auto Present. “Functionality is the king for Wrangler, and we’re seeing it taking place much more and we’re pleased to be part of it.”

The 2023 Jeep Wrangler Rubicon 4xe twentieth Anniversary Degree II version with American Expedition Automobiles (left) and the 2023 Wrangler Rubicon 392 twentieth Anniversary version on the 2023 Chicago Auto Present.
Michael Wayland/CNBC

Jeep house owners greater than any others within the automotive trade are well-known for including large quantities of equipment and aftermarket elements to their SUVs.

The brand new automobile is powered by a V8 engine with 470 horsepower and 470 pounds-feet of torque that may speed up 0-60 mph in about 4.5 seconds, in response to the corporate.

Off-road elements embrace 37-inch tires and particular AEV lights, bumpers, skip plates, shocks and different gear for scaling rocks and different tough terrain.

The record-breaking $115,668 price ticket is for the Jeep-AEV automobile. The 2023 Wrangler Rubicon 392 twentieth Anniversary automobile, with out the additional off-roading functionality, begins at $94,485. A plug-in hybrid electrical model of the twentieth Anniversary Wrangler Rubicon SUV begins at $71,380. All pricing consists of obligatory logistics and vacation spot charges.

All the autos function special-edition styling and badging for the twentieth Anniversary of the Rubicon fashions, that are named after a famend path in California. In addition they embrace a brand new seven-slot grille, beadlock-capable wheels, 83-piece software equipment and different options.

Ordering for the autos will start later this month, in response to Jeep. They’re anticipated to reach in Jeep dealerships through the second quarter.

The 2023 Jeep Wrangler Rubicon 4xe twentieth Anniversary Degree II version with American Expedition Automobiles (AEV) was revealed Feb. 9, 2023 on the Chicago Auto Present.
Michael Wayland/CNBC
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