Ram’s first electrical pickup formally has a reputation.

The truck, slated to enter manufacturing in 2024, will probably be often known as the 1500 REV.

Ram CEO Mike Koval, who was scheduled make the announcement Thursday throughout the Chicago Auto Present, mentioned the identify will probably be simple to market and “helps with the showroom distinction between the historic ICE [models] and the brand new EV future.”

Koval mentioned the REV is a “direct descendant” of the 1500 Revolution idea that debuted final month on the CES expo in Las Vegas. The Revolution idea used the STLA Body platform for full-size, body-on-frame electrical autos that allowed designers to create the truck’s distinctive proportions.

The REV identify is straightforward and simple, Koval advised Automotive Information. “We imagine it is simple to grasp; it is simple to speak. We predict our prospects, each our present prospects in addition to new prospects who’re contemplating our model, will perceive it.”

Ram is also demonstrating an clever storage smartphone app on the Chicago present.

The corporate says the app will assist customers measure objects to find out whether or not they are often transported with their automobile. Customers can scan a product’s bar code or make the most of a built-in augmented actuality digicam measuring instrument.

Ram says the app will present customers how the item could be finest positioned of their truck, because of its inner and exterior cabin projectors.

Concepts reminiscent of this one, Koval mentioned, have been the byproduct of brainstorming classes throughout which the corporate was challenged to push boundaries.

“That is what occurs if you put all of those game-changers right into a room and also you allow them to utterly rewrite the sport altogether,” he mentioned. “That is the gorgeous factor a few idea.”