A consortium of a number of the world’s largest automakers is investing in a holographic head-up show know-how startup.

Hyundai Mobis, the elements and repair affiilate of South Korean automaker Hyundai Motor Co., led a $50 million collection C funding spherical valuing the UK’s Envisics at $500 million.

Envisics develops augmented actuality head-up shows or AR HUD, a sophisticated show know-how that some automakers are planning to put in in new fashions within the coming years.

The contemporary funding shall be used to hurry up the product growth and supply of shows to automakers.

Basic Motors would be the first automaker to characteristic Envisics’ second-generation AR-HUD know-how in its electrical Cadillac Lyriq 2024 mannequin.

“Our collaboration with Envisics is transferring into manufacturing this 12 months, as we add AR-HUD know-how to the all-electric 2024 Cadillac LYRIQ,” Sandy Lipscomb, senior supervisor for Ultifi Design at Basic Motors, stated in a information launch. “This innovation will additional elevate the driving expertise within the LYRIQ, including a second airplane of graphics that offers drivers extra immersive data built-in inside their pure visual view.”

Different buyers embody GM Ventures, Basic Motors’ enterprise capital fund; Stellantis Ventures; Jaguar Land Rover’s InMotion Ventures; and Tarsadia Investments, a U.S. enterprise capital fund.

Hyundai Mobis, InMotion Ventures and Stellantis Ventures additionally invested in Envisics’ collection B spherical in 2020.

“Hyundai Mobis expects to supply next-generation AR-HUDs with cutting-edge holographic know-how, and to ship an intuitive, protected, and handy HMI to international automakers by strengthening our partnership with Envisics,” Younghoon Han, vice chairman and head of digital management and comfort at Hyundai Mobis, stated within the funding announcement.

In 2010, Jaguar Land Rover was the primary automaker to make use of Envisics’s holographic know-how in a head-up show.

In 2022, Envisics gained a Stellantis Startup Award, successful the Automotive Tech class for the corporate’s work in AR-HUD.

Different buyers in Envisics embody China’s SAIC Motor Corp. and Van Tuyl Cos., the fifth-largest U.S. automotive dealership group and a part of Berkshire Hathaway.