No heater. No windshield wipers. No flip alerts or brake lights. No GPS.
All are lacking from the Ford Explorer “Males’s Solely Version.” Not as a result of Ford Motor Co. is slicing corners — or thinks males do not use flip alerts anyway — however slightly to highlight the various indispensable car options invented by ladies.
To mark Worldwide Ladies’s Day final week and Ladies’s Historical past Month in March, Ford created a satirical advert narrated by actor Bryan Cranston, who does lots of the firm’s business voiceovers.
“For the primary time ever, we have fully reimagined the car,” Cranston says within the video. “Introducing the Males’s Solely Ford Explorer, with no windshield wipers, no heater, no flip alerts. Wait, no rearview mirror, no GPS — are you kidding? Ah, it is lacking all of the elements created by ladies. Wow, whose nice thought was that?”
Ford plans to make use of its web site and social media accounts all through March to acknowledge the automotive achievements of feminine innovators. They embrace Hedy Lamarr, who developed the communication system utilized in mobile know-how, Wi-Fi and GPS; Florence Lawrence, who created brake and switch alerts; Dorothy Levitt, who got here up with the rearview mirror; Gladys West, whose work led to the modern-day GPS; and Dorothee Pullinger, whose Galloway Motors used an all-female manufacturing unit to make automobiles designed particularly for girls.