Subaru of America has promoted certainly one of its regional vice presidents to steer its U.S. gross sales operations efficient April 1, succeeding Jeff Walters, who will transition to the model’s high U.S. position. Walters will turn into president and COO as regional CEO Tom Doll steps down from day-to-day administration and assumes an advisory position.

Troy Poston, 54, jap regional vice chairman of Subaru’s U.S. gross sales operations, is a 26-year veteran of the model’s area and regional gross sales operations. He’ll take over the job from Walters, 56, who has headed Subaru’s U.S. gross sales operations since 2014 and was named to the model’s high U.S. position March 3.

“Troy brings a ardour for our prospects, glorious relationships with our Subaru retailers and a deep data of the Subaru gross sales community,” Doll stated in a written assertion. “His management will likely be vital shifting ahead as we glance to develop our gross sales and transfer previous the manufacturing constraints of the previous few years and start the launch of a brand new and extra electrified product line-up.”

Poston assumes his new position as Subaru works to get better from the industrywide manufacturing issues attributable to COVID-19 and the worldwide semiconductor scarcity. In 2020, the automaker fell wanting attaining its Twelfth-straight 12 months of file U.S. gross sales when deliveries dropped 13 p.c. Final 12 months, U.S. quantity dipped 4.7 p.c to 556,581 autos, far off the all-time excessive of 700,117 achieved in 2019 earlier than COVID-19 gripped the world.

With provide coming again on-line, Subaru’s U.S. gross sales rose 1.3 p.c to 90,163 autos in 2023 by February.

Subaru plans to step up its electrification technique within the U.S., which incorporates a number of battery-powered EVs by 2025. The EV rollout will lean on Subaru’s partnership with Toyota Motor Corp. and be additional amplified by the growth of the corporate’s hybrid autos, executives have stated.

Hans Greimel contributed to this report.