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Dodge resurrects controversial Challenger SRT Demon for final year of V8 muscle cars

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2023 Dodge Challenger SRT Demon 170
Dodge

DETROIT — Dodge is resurrecting its controversial muscle automobile mannequin, the Challenger SRT Demon, as a remaining particular version of the car earlier than manufacturing of the model’s present V8 engine automobiles ends later this yr.

The limited-edition drag racing automobile would be the quickest, strongest model of the Dodge Challenger ever produced by the automaker. It builds upon a 2018 Challenger SRT Demon mannequin that some criticized for being too highly effective and barely road authorized.

Dodge says the brand new automobile will ship 1,025 horsepower and 945 foot-pounds of torque on E85 ethanol mix gasoline. It will probably obtain 60 mph from a rolling begin in 1.66 seconds. The car’s efficiency falls barely when utilizing gasoline with decrease quantities of ethanol, however even on frequent E10 gasoline it boasts 900 horsepower and 810 foot-pounds of torque.

The 2023 Dodge Challenger SRT Demon 170 will begin at the diabolically evocative value of $96,666 — the final three figures are a reference to the satan — however it may well prime $120,000 or extra with charges, choices and equipment, in keeping with Dodge. Ordering for the car opens on March 27.

Dodge, owned by Stellantis, solely plans to construct as many as 3,000 of the autos for the U.S. and 300 for Canada, pending the provision of elements and provide chain issues. That might be much like manufacturing of the 2018 mannequin.

2023 Dodge Challenger SRT Demon 170
Dodge

Dodge CEO Tim Kuniskis declined to reveal the capital funding for the car, which was revealed Monday, or its anticipated revenue margins.

“These automobiles are ending on a excessive,” Kuniskis stated. He referred to the Demon 170 as “the brand new pinnacle of manufacturing unit loopy.”

When requested concerning the car’s gasoline economic system, he stated “it is horrible,” however later referred to as the automobile “eco-friendly” as a result of gasoline with excessive ethanol ranges runs cleaner than conventional gasoline whereas additionally burning extra rapidly. The automobile shall be topic to a $2,100 obligatory gas-guzzler tax.   

The “170” moniker is in reference to a excessive proof of alcohol, because the automobile can run on ethanol gasoline. Every proprietor can even obtain a particular glass decanter with their car buy.

2023 Dodge Challenger SRT Demon 170
Dodge

The brand new automobile shall be able to popping wheelies, the place the car’s entrance tires raise off the bottom because of the quantity of energy coming from the rear wheels.

Dodge was anticipated to disclose the automobile earlier this yr, however engineers have been “blowing up” engines making an attempt to get as a lot efficiency as attainable out of the automobile, Kuniskis stated. The issues led engineers to develop a brand new supercharged engine for the car.

The 2023 Demon SRT is the seventh special-edition muscle automobile for Dodge because it celebrates the upcoming finish of manufacturing of the present Challenger and Charger muscle automobiles. Dodge has bought greater than 2 million of these autos since their introductions greater than a decade in the past.

“You must have a good time this finish,” Kuniskis instructed CNBC, including the Challenger serves as a “halo” mannequin for the model, attracting the eye of consumers who go on to purchase different autos. “We do loopy higher than anyone.”

2023 Dodge Challenger SRT Demon 170
Dodge
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