Categories: Marketing

Audi to rebadge lineup to reflect EV-combustion split

Audi will likely be renaming its mannequin lineup to make a transparent distinction between full-electric and internal-combustion autos because it prepares a serious EV product push, CEO Markus Duesmann mentioned.

Even numbers will likely be used for EV-only fashions, whereas odd numbers will designate inside combustion ones, together with plug-in hybrids, Duesmann informed journalists final week at Audi’s annual information convention. The Heilbronner Stimme, a German newspaper, first reported the change.

“We’re increasing our product portfolio with new electric-drive fashions and that’s the reason we’re restructuring our naming conventions,” he mentioned.

The model’s first full-electric car was the E-tron, a big crossover that was launched in 2019; it additionally sells the E-tron GT, a big four-door sporty sedan. 

Presently Audi’s alphanumeric mannequin names don’t make a distinction between powertrains. The lineup begins with the small A1, and goes as much as the A8 flagship sedan, Q8 crossover and R8 sports activities automobile. 

German rivals BMW and Mercedes-Benz have their very own naming conventions for EVs, with Mercedes including “EQ” to its letter collection, whereas BMW provides an “i” to its quantity collection.

Mercedes plans to drop the EQ designation, beginning as early as 2024, in accordance with German information studies.

Audi has already began to rename some fashions. The E-tron, which was up to date firstly of this 12 months, is now referred to as the Q8 E-tron. The model’s subsequent full-electric mannequin would be the midsize Q6 E-tron crossover. Duesmann didn’t say if the E-tron GT can be renamed. 

In keeping with the newspaper report, the A4 and A6 combustion fashions will likely be renamed A5 and A7, respectively.

The present A5 and A7 won’t have direct successors as inside combustion fashions, thus eliminating any confusion with the brand new A4 and A6 names.

админ

Share
Published by
админ

Recent Posts

Your generation’s fave vehicle?

Whereas we all know what the hottest-selling autos within the U.S. are yearly, much less…

8 mins ago

EV tax credit rules are about to get a lot more complicated

Ben Hasty | MediaNews Group/Studying Eagle by way of Getty PhotographsThe Treasury Division on Friday…

8 mins ago

EV tech training program at Alberta college gets $850,000 boost from RBC

The EV technician coaching program at southern Alberta’s largest technical institute has acquired a $850,000…

8 mins ago

Aston Martin Could Launch A Lightweight Version Of The DBX

Aston Martin May Launch A Light-weight Model Of The DBX | Carscoops Aston Martin already…

8 mins ago

Chevy vs Ford V8 Showdown! Small-Block or Windsor? | Engine Masters | MotorTrend

Freiburger, Dulcich and Steve Brule pit the 351 Windsor Ford towards the basic 350 small…

3 hours ago

2024 Audi Q8 E-Tron flagship electric SUV priced from $75,495

The 2024 Audi Q8 E-Tron, the up to date model of the previous E-Tron, goes…

3 hours ago