It additionally contains one of many leisure trade’s solely African American feminine stunt drivers
by Brad Anderson
3 hours in the past
by Brad Anderson
Ford has kicked off the following chapter in its ‘Constructed Ford Proud’ promoting marketing campaign that includes actor Sydney Sweeney, stunt driver Dee Bryant, {and professional} surfer Kai Lenny.
Sweeney, Bryant, and Lenny are all Ford fanatics and every have their very own tales with the model. The carmaker says the ‘Constructed Ford Proud’ marketing campaign “celebrates the larger neighborhood of Ford drivers who’ve damaged the mould, pushed innovation, and defied stereotypes for practically 120 years.”
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Dee Bryant is the co-founder of the Affiliation of Ladies Drivers and one in all only a handful of African American skilled stunt drivers within the leisure trade. Within the first clip from the marketing campaign, she is proven expertly drifting the 2024 Ford Mustang and in a subsequent video will supply viewers an up-close take a look at the all-electric Mustang Mach-E.
Then there’s Sydney Sweeney. The Emmy Award-nominated actor is finest recognized for her roles in Euphoria and The White Lotus and restored her classic Ford Bronco whereas detailing among the course of on her @Syd’s_Garage channel on TikTok. She can be launching a workwear assortment with Ford made in partnership with Dickies.
“This marketing campaign could be very real to me,” Sweeney stated. “Via my Auto 101 sequence and the female-forward workwear assortment, I hope to empower and uplift ladies to pursue their passions, to become involved on this planet of vehicles, and present that anybody can observe their goals, it doesn’t matter what they’re!”
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As talked about, Kai Lenny is an expert surfer and has had a powerful reference to Ford’s pickup vans ever since he turned professional, utilizing them to move his workforce, jet skies, and his retired coast guard boat to numerous areas round Maui, Hawaii. Ford donated eight coloured surfboards to Lenny’s charity, the Positively Kai Basis, as a part of the marketing campaign.
