The long-awaited Polestar 3 will not attain U.S. dealerships till late this 12 months
by Brad Anderson
10 hours in the past
by Brad Anderson
Polestar is having fun with a surge within the variety of people leasing the all-electric 2 in the US, thanks partly to the $7,500 federal EV tax credit score.
The spectacular EV, and Polestar’s solely mannequin, is offered to lease from $469 a month over a 36-month lease, a wholesome low cost from the $529 in February. Polestar North America chief govt Gregor Hembrough notes that Polestar 2 lease quantity elevated 3 to 4% increased in March than in February, including that leases now account for 60% of all 2s being delivered, a big rise from the 40% a 12 months in the past.
An increase within the variety of individuals leasing the Polestar 2 is necessary for the model as its North American dealerships eagerly await the arrival of the Polestar 3 SUV.
Learn: 2024 Polestar 2 Debuts With Extra Energy And Up To 300 Miles Of EPA Vary
Auto Information notes that the Polestar 3 is sort of a 12 months delayed and won’t land in the US till late 2023. The corporate believes the U.S. would be the single largest marketplace for the SUV and expects North America to account for roughly 25% of worldwide gross sales.
When it does arrive, dealerships must wait a short while longer to obtain ample provides of the SUV as manufacturing received’t ramp up till the summer season of 2024 at Volvo’s manufacturing unit in Charleston, South Carolina.
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Talking with Auto Information, a Polestar retailer expressed frustration on the lengthy anticipate the brand new mannequin.
“Sellers are struggling to cowl their bills,” the retailer stated. “Should you’re the price of being in a shopping center, it may be costlier long-term than proudly owning your constructing.”
Polestar is investing $20 million right into a media marketing campaign to boost consciousness for the three and is assured it can assist gross sales.
“We’re way more tactical in our promoting about highlighting the $7,500 clear air rebate and a really aggressive lease cost,” Hembrough stated. “So a TV marketing campaign to drive model consciousness. Drive consideration in a section which is now transferring to extra lease orientation. After which, with a one-two punch on April 4, we begin overlaying it with the incremental media artistic for Polestar 3.”
