Retail know-how firm Reynolds and Reynolds has acquired DealerCorp Options of Markham, Ont., after a profitable take a look at run as a software program companion.

The deal was introduced April 3. Monetary phrases weren’t disclosed.

DealerCorp Options is a software program firm with a give attention to growing cloud functions for the auto business in Canada. 

The brand new deal builds on a partnership that started in August 2021, when DealerCorp allowed Reynolds to turn out to be a licensed reseller of DealerCorp’s product, deskit

This system is a digital retailing software permitting sellers to current gross sales and F&I choices on any display, together with wall-mounted screens, kiosks, tablets and private computer systems.

Because the preliminary partnership, Reynolds stated it labored alongside DealerCorp to enhance the product and additional meet dealerships’ wants.

“Our partnership with DealerCorp over the previous two years has confirmed profitable,” Scott Santana, Reynolds govt vice-president of product administration stated in an announcement. “That point actually allowed us to work carefully with Gordon [Leach, CEO and co-founder of DealerCorp] and his staff. 

“DealerCorp’s innovation completely aligns with Reynolds, and each side agreed becoming a member of forces was the following logical step to assist our clients succeed.

“Reynolds is dedicated to investing in and rising the Canadian market, in addition to delivering a start-to-finish digital retailing course of for automotive retailers. 

Reynolds says deskit’s performance has already been built-in with Gubagoo chat and now leverages the Reynolds Retail Administration System to attach with extra companions and lenders.

Gubagoo’s Digital Retailing lets clients purchase from sellers fully on-line, or begin their buy on-line and end in-store with out duplicating steps or losing time.

Reynolds says deskit is “an agnostic digital retailing utility” that features parts of digital retailing, F&I stock options and extra. The corporate says it supplies internet buyers “penny-accurate quotes that match on-line and in-store each time.”

Costs decided by deskit use the identical calculation engine and algorithms on-line and in-store, “growing buyer confidence and eradicating the necessity to again right into a deal in-store with the intention to match a quoted on-line gross sales value.”

As a part of the deal, Reynolds additionally will get DealerCorp’s full portfolio of developed know-how and software program. That features stockit, a program that scans stock invoices and mechanically uploads them to deskit.

The deal comes just a little greater than a month after Reynolds confirmed to sibling publication Automotive Information that they have been seeking to purchase different corporations or merchandise — or have been at the very least open to alternatives.

Reynolds on Jan. 26 introduced through the NADA Present in Dallas that it acquired American Guardian Guarantee Companies, a supplier of auto service contracts and different finance and insurance coverage services and products. 

Reynolds President Chris Walsh earlier advised Automotive Information the corporate could be “acquisition centered” within the coming months.

Walsh added that acquisition targets would typically be round “the issues we’re centered on, which is the buyer expertise.” Reynolds, he stated, is looking for know-how that can allow dealership clients “to both plug holes or improve merchandise that they’ve to offer a greater expertise for his or her clients.”