BMW actually needs the world to know concerning the hybrid XM and has recruited a number of well-known fashions, influencers, and entertainers to advertise the SUV.

The spotlight of the XM marketing campaign is a partnership with Naomi Campbell. Not solely has the 52-year-old supermodel been recruited to advertise the XM on her social media channels because the face of the ‘Dare to be You’ marketing campaign however she will even design a one-off model of the XM.

Campbell isn’t the one individual featured within the marketing campaign. Over the previous couple of weeks, BMW’s Instagram web page has been flooded with posts of influencers and entertainers posting selfies and posing with the XM. Maybe probably the most well-known of them is 37-year-old Ciara, an American singer with virtually 34 million Instagram followers.

Others referred to as to advertise the BMW XM together with Nigerian MC Skepta, mannequin Aleali Could, Gabriel Wickbold, skateboarder Ishod Wair, Bloody Osiris, and NFL participant Victor Cruz.

Whereas BMW is producing some publicity with the marketing campaign, it’s being ridiculed within the feedback part of its Instagram posts.  

“Wow do they want a brand new media strategist. Painful,” one remark reads. “It’s not too late to cease this XM advertising marketing campaign!” says one other. “Who’s in command of this Instagram…they must be changed,” one other remark says.

Learn: BMW Is Reportedly Working On A Six-Cylinder Model Of The XM Hybrid

Whereas the efficiency and ranges of luxurious provided up by the BMW XM are spectacular, it appears many individuals have been delay by the SUV’s design which, let’s be sincere, is sinfully ugly. Positive, it’s distinctive, however by now we might have thought the collective outrage would have prompted BMW to rethink its design philosophy.

Manufacturing of the BMW XM kicked off final December. It’s not but clear what number of items BMW has managed to promote however regardless of its unpopularity on social media, we suspect there’ll nonetheless be loads of rich people who will place an order for one.