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Ford’s first-quarter sales increase 10.1% on improved F-Series truck production

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A Ford Lighting pickup is displayed outdoors the New York Inventory Change (NYSE) in New York Metropolis, U.S., March 23, 2023. REUTERS/Brendan McDermid
Brendan Mcdermid | Reuters

DETROIT – Ford Motor on Tuesday reported a roughly 10% improve in its quarterly U.S. gross sales, led by jumps in its important F-Sequence pickups and Bronco SUVs.

The Detroit automaker bought 475,906 automobiles in the course of the first three months of the yr, up 10.1% in contrast with subdued ranges a yr earlier as a consequence of provide chain issues. Its namesake model elevated 10.7%, whereas its Lincoln luxurious model was off 1.1%.

Gross sales of Ford’s vans rose by almost 20%, whereas automotive gross sales have been up by 5.1% and SUVs elevated by lower than 1%. Gross sales of Ford’s EVs elevated by 41%. Nonetheless, they solely amounted to lower than 10,900 automobiles, or about 2.3% of its quarterly gross sales.

Gross sales of the electrical F-150 Lightning totaled 4,291 pickups in the course of the quarter, which included a number of weeks of downtime after a car caught fireplace. Ford stated Tuesday that it’s nonetheless on observe to develop manufacturing of the electrical pickup at a Michigan plant to an annual manufacturing run fee of 150,000 this yr.

Ford reported gross sales of 170,377 F-Sequence pickups, up about 21% in contrast with a yr earlier. Different notable gross sales will increase included its Bronco SUV, up almost 38%; its Explorer SUV, up 36%; and its Expedition, which noticed its gross sales almost double.

“Ford is off to a quick begin to the yr. Ford’s gross sales development and investments are a direct results of robust buyer demand throughout our truck, SUV, and electrical car segments,” Andrew Frick, Ford vice chairman of gross sales distribution and vans, stated in an announcement.

Ford’s gross sales improve comes as Wall Road analysts monitor rising car inventories and incentives for the U.S. automotive business following traditionally low ranges of each in the course of the previous three years.

“With stock up for the eighth consecutive month, incentives are creeping again in. How for much longer can automotive costs stay so unaffordable? We predict rising stock would be the ‘inform’ of cracking business worth self-discipline,” Morgan Stanley’s Adam Jonas stated in an investor observe Monday evening.

Incentives have been up 3.5% yr over yr at $1,529 per automotive in March, up from $1,490 the earlier month, Jonas famous. The rise was largely from home automakers, as inventories slowly creep up. Each incentives and inventories are nonetheless decrease than historic ranges.

Morgan Stanley estimates business gross sales final month rose 8.7%, as automakers improve manufacturing ranges following a number of years of serious provide chain issues.

Normal Motors on Monday stated its first-quarter U.S. gross sales rose 18% from a yr in the past, to simply over 600,000 automobiles delivered, because it continued its rebound from the provision chain issues that restricted world auto manufacturing in 2021 and early 2022.

— CNBC’s Michael Bloom contributed to this report.

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