What if ordering meals within the automobile didn’t imply contending with a slow-moving drive-thru lane?
That’s the premise of a brand new providing from Domino’s Pizza that may flip vehicles themselves into ordering units through Apple CarPlay. Domino’s is the primary pizza chain to have built-in an app with CarPlay, which turns a automobile’s infotainment display screen right into a linked iOS gadget. Different eating places on the system embody Dunkin’ and Panera Bread.
The expertise permits motorists to order a pizza with a number of faucets on the display screen. Whereas offering the comfort customers demand, Domino’s stands to profit by giving them a cause to hold out their orders, which is extra environment friendly and worthwhile than supply. Orders by way of the app additionally present Domino’s with precious first-party information.
The brand new spot from WorkInProgress reveals a household ready of their automobile on the finish of an extended drive-thru line at a burger restaurant. They resolve as an alternative to order a Domino’s pizza utilizing CarPlay because the restaurant implodes.
Fifteen- and 30-second variations will run throughout linear, linked TV and digital by way of mid-June, and will likely be accompanied by social movies, the model stated.
Domino’s clients utilizing CarPlay have to be signed into their present Domino’s account and have a saved “straightforward order,” together with fee and achievement info, equivalent to a most well-liked pick-up web site or supply tackle. Panera, which launched with CarPlay final 12 months, and Dunkin’ work in an analogous method.
The CarPlay app additionally permits Domino’s clients to order by cellphone.
To entice adoption, Domino’s is providing CarPlay customers massive one-topping pizzas for a reduced $7.99, carryout solely.
“We all know how irritating it may be to attend in a drive-thru line simply to put an order. Domino’s app on CarPlay is a superb various to that, as clients nonetheless have the comfort of staying of their automobile, and may place an order from wherever they’re, with out ready in an extended drive-thru,” Christopher Thomas-Moore, Domino’s senior VP and chief digital officer, stated in a press launch.
Domino’s has pioneered quite a lot of novel methods clients can order pizzas, together with a “thoughts ordering” app it launched final 12 months as a tie-in to the Netflix present “Stranger Issues.”
Domino’s calls its suite of supply apps “AnyWare,” and are supposed to enable clients to order from wherever they’re, utilizing no matter gadget they like. This record now consists of Alexa, Google Dwelling, Samsung sensible TVs, Apple and Android smartwatches, Slack, Twitter, Fb Messenger, voice ordering on the Domino’s app, textual content utilizing the pizza emoji, and a “zero-click” app that robotically orders a pizza 10 seconds after the app is opened.
The pizza chain’s earlier auto tie-ins embody a partnership with automotive commerce platform Xevo Market introduced in 2019 for an app for the touchscreens of linked vehicles permitting folks to faucet a number of choices to order for choose up or dwelling supply whereas they’re driving. In 2014, Domino’s introduced voice ordering to the Ford Sync.