Mercedes-Benz posted better-than-expected preliminary earnings within the first quarter because the automaker’s push additional upmarket helped it overcome greater raw-material prices.
Mercedes delivered an adjusted return on gross sales of 14.8 p.c on wholesome web pricing and strong demand for its vans and luxurious vehicles, the automaker stated in an announcement on Thursday.
First-quarter group earnings earlier than curiosity and taxes rose to five.5 billion euros and adjusted return and industrial free money movement was at 2.2 billion euros.
“The corporate beat throughout key segments,” Bernstein analysts led by Daniel Roeska stated in a word. “Mercedes is quick approaching a place to revise steering upward later within the yr.”
The automaker is attempting to promote extra top-end fashions like its S-Class sedan to bolster income and assist fund a pricey shift to electrical autos.
Financial uncertainty and inflation have compounded the challenges for an trade coping with persistent provide points and profitability considerations sparked by Tesla’s current value cuts.
“In a difficult market atmosphere, now we have as soon as once more demonstrated resilience,” Chief Monetary Officer Harald Wilhelm stated within the assertion.
“Robust pricing considerably outweighed headwinds from materials prices and led to a different quarter of strong monetary outcomes.”
The technique took a knock late final yr when Mercedes discounted costs for its flagship electrical autos in China amid intensifying competitors within the largest auto market.
Nonetheless, the automaker has efficiently elevated gross sales of high-margin autos.
Adjusted return on gross sales of the vans division rose to fifteen.6 p.c on account of improved web pricing and better gross sales, the corporate added.
Mercedes earlier this month reported a 3 p.c improve in world gross sales, with Europe posting the strongest development at 8 p.c, boosted by EVs and premium vehicles.
Mercedes is guiding for its automaking margin to be 12 p.c to 14 p.c this yr, down from 14.6 p.c in 2022.
The automaker plans to publish full outcomes on April 28.
Reuters contributed to this report