Categories: Marketing

Ford ad comes to life for deaf mother, son

A industrial for the Ford Mustang Mach-E was a “life-changing” expertise for the deaf mom and son who starred in it, with the assistance of actress and singer Jennifer Hudson.

The advert, which first aired in February, exhibits Arlene Ngalle, 35, and her 16-year-old son, Darien Lopez, driving in a Mach-E geared up with BlueCruise. After Ngalle makes use of the driver-assist function to place the electrical crossover in hands-free mode, she takes her fingers off the wheel, turns to Lopez and tells him, utilizing signal language, “Lastly, we get an opportunity to speak.”

Hudson was moved by the advert and invited Ngalle and Lopez to seem on her daytime discuss present. After interviewing them concerning the advert and the challenges they face being deaf, Hudson offered them with a BlueCruise-equipped 2024 Mach-E, priced at about $53,000.

“The expertise of receiving an surprising and beneficiant reward will be extremely emotional,” Ngalle informed the Detroit Free Press final week, when the present aired. “It is no exaggeration to say that this information was life-changing.”

She stated the car helped her and Lopez talk simply because the advert depicted.

“We are able to chat away with out worrying about security or showing like a reckless driver,” Ngalle informed the newspaper. “With our busy schedules, any probability I get to spend high quality time with my teenager is treasured, and the BlueCruise has given us extra alternatives for that.”

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