Lucid arrange store at a Tesla Supercharger station in Los Angeles to supply Tesla house owners take a look at drives of the Lucid Air. For some cause, it appears to be angering some Tesla followers.

For probably the most half, we need to see electrical automobiles go after gasoline-powered automobiles, however electrical propulsion has already transformed lots of people, and so they tend to be interested by different EVs.

Due to this fact, it’s not shocking to see automakers going after present EV prospects, and there’s no larger EV market than Tesla prospects.

These automakers have discovered an fascinating approach to go after these prospects: Supercharger stations.

Earlier this 12 months, we reported on Cadillac bringing take a look at drive Lyric automobiles to a Tesla Supercharger in China to supply rides to Tesla house owners.

Now Lucid Motors has taken notes and determined to do the identical in California and introduced a Lucid Air take a look at drive automobile to a Supercharger station in Hollywood:

Lucid is significantly so determined to promote automobiles. They despatched somebody to a Supercharger to attempt to get folks to enroll in take a look at drives however no person was 😬💀 pic.twitter.com/SsuVCZfRQo

— Ryan Zohoury (@RyanZohoury) Might 6, 2023

That is beginning to change into a development and a software that automakers use to go after a really particular market.

Apparently, Tesla house owners within the thread above appeared considerably indignant on the scenario – calling it “determined”, “not the appropriate approach to promote”, “ambulance chaser”, and extra.

Electrek’s Take

I don’t perceive getting mad at this. It’s intelligent advertising and marketing. Sure, most of them gained’t have an interest, however you may plant a seed in some heads, and that’s what advertising and marketing is attempting to do.

It’s additionally fully truthful sport so long as they’re allowed to be on this car parking zone, I don’t see any difficulty.

I do know it will be higher for Lucid to go after gasoline-powered automobiles, however you gotta do what you gotta do, and that’s a lower-hanging fruit.

With that mentioned, I don’t know what to consider the Lucid Air. I haven’t had the possibility to strive it myself but and I’ve heard good and dangerous issues about it.