Melody Lee, a former advertising government at Cadillac, is taking up as CMO at Mercedes-Benz USA.
Lee is certainly one of three senior hires introduced by Mercedes on the model’s annual seller assembly in Vancouver, British Columbia, on Thursday. The Atlanta firm has seen government churn in recent times, together with in gross sales, finance and customer support. Mercedes-Benz USA is on its second CEO since 2019.
Lee, who will tackle her new position July 1, joins from the design firm MillerKnoll, the place she led model technique for Herman Miller and Knoll manufacturers.
Beforehand, Lee served in two government roles at Cadillac, together with model advertising director over the course of her six-year tenure with the posh model.
One in every of GM’s youngest-ever executives, Lee developed and oversaw the launch of Cadillac’s “Dare Drastically” marketing campaign and created and launched Ebook by Cadillac. She was appointed world director of the subscription service in November 2017, however eight months later, she was out at GM.
A Texas native and daughter of Taiwanese immigrants, Lee was named an Automotive Information Rising Star in 2014.
She replaces Mercedes-Benz USA’s longtime advertising boss and one-time interim CEO Drew Slaven, who left the corporate in February.
In line with his LinkedIn profile, Slaven served as Mercedes’ U.S. CMO beginning in 2014 and managed a $500 million annual price range.
He dealt with the monetary and authorized negotiations to purchase the naming rights of Mercedes-Benz Stadium, residence of the Atlanta Falcons NFL franchise. Mercedes-Benz USA CEO Dimitris Psillakis as soon as referred to the deal because the “firm’s largest-ever advertising endeavor.”