TOKYO — The rebranded Tokyo Motor Present needs to turn into the “Davos of Mobility.”

Think about a who’s who meetup of enterprise leaders from the standard automotive {industry} and whiz youngsters from progressive startups in synthetic intelligence, software program and renewable power.

However as a substitute of gathering at a snowy Swiss ski resort, they do it on the Tokyo waterfront.

That’s the picture floated by organizers of this autumn’s Japan Mobility Present.

“We want to make this present a Davos assembly of mobility,” mentioned Nissan CEO Makoto Uchida, talking in his position as a vice chairman of the present’s organizer, the Japan Vehicle Producers Affiliation. “We’re going to showcase the state-of-the-art expertise of Japan.”

The affiliation has hosted the Tokyo Motor Present since its inception in 1954. However from this 12 months, it’s rebranding the expo because the Japan Mobility Present to solid a wider internet and generate buzz.

Uchida mentioned the aim is to draw 1 million guests throughout its Oct. 25-Nov. 5 run.

The Nissan boss supplied the most recent imaginative and prescient Might 18, in the course of the affiliation’s common month-to-month briefing.

The Japan Mobility Present goals to incorporate all the things from bikes to startups and an array of recent contributors below an “all-industry” banner.

There may also be a showcase referred to as Tokyo Future Tour, promising guests a peek at what future life will probably be like for individuals in Japan’s largest metropolis, with a view past automobiles.

Organizers hope the reboot rekindles worldwide curiosity in Asia’s erstwhile premier auto expo and in Japan as a expertise chief. The Tokyo automotive conclave used to hum with international debuts.

However on the final gathering in 2019, solely 4 worldwide manufacturers bothered to indicate.

The affiliation will present extra particulars concerning the Japan Mobility Present, together with an inventory of taking part corporations and the present emblem, on Might 24. Promotional graphics depict flying automobiles and robotic canines among the many sights. Media days will probably be Oct. 25-26, and the present will probably be held at Tokyo Massive Sight, the sprawling conference middle on the waterfront that hosted the final Tokyo Motor Present.

In April 2021, the affiliation canceled the biennial Tokyo present scheduled for fall of that 12 months, shutting down the occasion for the primary time in its historical past due to the COVID-19 pandemic.

On the present’s final gathering, in 2019, Toyota’s Akio Toyoda set a aim of attracting 1 million guests, and the 12-day present completed with greater than 1.3 million attendees. That was a 70 % surge over the 771,200 who visited in 2017, although effectively under the file of two.02 million in 1991.