Ford on Monday teased the automaker’s upcoming three-row electrical SUV, promising effectivity that may yield adequate vary with out enlarging battery packs.

This mannequin is due in 2025 alongside the Mission T3 pickup truck teased in March, with each fashions utilizing Ford’s Era 2 EV structure. At Ford’s Capital Markets Day on Monday, CEO Jim Farley and product improvement chief and CTO Doug Area offered a touch at what’s in retailer for these next-generation EVs.

“Ford’s Era One was a scrappy endeavor: Low funding, actually small groups, and pushing in opposition to a big group that hadn’t actually endorsed or embraced EVs but,” Area mentioned of efforts just like the F-150 Lightning, which he nonetheless referred to as “nice merchandise” and partly why he got here to Ford from Apple.

“Now our Gen 2 merchandise we’ll take rather a lot additional. We’ll put money into Gen 2 solely in these locations and segments the place we all know we will win…beginning with a full-size pickup that goes to the following stage, and a three-row SUV,” Area defined. “Our Gen 2 merchandise shall be in contrast to something prospects have ever seen; that begins by not attempting to be all the things to everybody and make each potential taste for each particular person.”

Area mentioned the three-row electrical SUV shall be “groundbreaking,” whereas Farley described it as being “like your personal private bullet practice.” However it will not be an electrical model of an present Ford SUV.

“Now we might have transformed an Expedition into an EV however it would not have made for an excellent EV and it would not have made for an excellent Expedition,” Area mentioned. That is partly as a result of, to get 300 miles of vary on the freeway, an Expedition would want a roughly 150-kwh battery pack, including weight and price, Area defined.

“There is a little bit of an arms race within the business to shove greater and larger batteries into massive EVs and attempt to make them like ICE autos,” Area mentioned. “However the true battleground in electrification is about effectivity.”

“We optimize it quite than compromise it,” Area mentioned. “After we got down to construct our Era 2 three-row we began by altering the best way we take into consideration the tires with decrease rolling resistance, squeezing each little drop of propulsion system effectivity out. And in laptop simulations we took a bunch of mass out, we lowered the experience top, modified the aerodynamics. The result’s a special product.”

This method yields a three-row household SUV with 350 miles of vary from a 100-kwh battery pack, that may nonetheless cowl greater than 300 miles whereas cruising at 70 mph, Area mentioned, together with charging that may get well 150 miles of vary in 10 minutes.

Area additionally mentioned the electrical SUV shall be longer, sleeker, and quieter than standard massive SUVs. The Gen 2 EVs can even debut a brand new software program and {hardware} platform enabling Stage 3 driver-assist performance, he added.

The three-row SUV and pickup shall be high-volume fashions. Farley mentioned Ford’s Mannequin E division is concentrating on manufacturing of 1.2 million to 1.3 million EVs yearly by the tip of 2026. Ford can be asking sellers to get onboard with a brand new EV-heavy enterprise mannequin or depart the model.