Bentley has named former Volvo styling head Robin Web page its new director of design.

Web page will succeed Tobias Sühlmann, who will depart the Volkswagen Group subsidiary to pursue different alternatives, Bentley mentioned in a launch.

Web page, 51, will likely be chargeable for defining Bentley’s design language because it transforms into an electric-only model by 2030.

Below Web page, Volvo started an analogous transition, debuting the EX90 full-electric flagship SUV final November, which adopted the electric-only C40 compact crossover and the battery-driven model of the XC40 compact SUV. The subsequent mannequin with Web page’s fingerprints on it will likely be the EX30 small SUV that Volvo will debut June 7.

Volvo, nonetheless, introduced in January that Jeremy Provide, 55, would turn out to be the model’s new world head of design, succeeding Web page, who could be demoted to the function of senior advisor. That meant he would report back to Provide.

Provide joined Volvo from EV startup Arrival, the place he served as senior vice chairman and chief design officer.

These adjustments took have an effect on Might 1.

Previous to the transition, Volvo CEO Jim Rowan informed Automotive Information Europe that Provide, who has no expertise at a standard automaker, was picked due to his deep data of commercial design.

“Fairly frankly, now we have so many individuals in our enterprise who actually perceive automotive design, individuals with a long time and a long time of expertise. What we need to herald now could be extra of that industrial design,” he mentioned.

Second stint at Bentley

For Web page, who will begin September 1 and report back to Bentley CEO Adrian Hallmark, that is his second stint on the British model. He was Bentley’s head of inside design from 2001 and 2013.

His achievements throughout that point included the inside designs for the first-generation Continental GT and the Bentley Mulsanne.

“I’m happy to welcome Robin again to Bentley having labored with him throughout a very formative interval within the historical past of Bentley Motors, launching the sector-defining Continental GT,” Hallmark mentioned within the launch. “His earlier experiences from revolutionary automotive design, mixed with a robust understanding of the Bentley model means he’s completely positioned to allow us to attain our future ambitions because the chief in sustainable luxurious mobility.”

Web page will likely be based mostly at Bentley’s headquarters in Crewe, England, the place he’ll lead a crew of roughly 50 designers, with duty for the outside, inside and shade and trim design.

“Having labored for 17 years at Bentley, I’ve at all times held a robust connection to the model and stored a detailed eye on its evolution,” Web page mentioned within the launch. “To return and have the chance to assist set the design language for the primary Bentley BEVs, redefining the principles whereas holding continuity to the previous and current, is a problem I’m privileged to steer.”