Automobiles.com is launching a brand new branding marketing campaign designed to ascertain itself as a diverse consumer-focused auto providers firm that goes past its 25-year identification as an automotive market platform.

“We’re pleased with our heritage as an unique dot.com firm and search engine for automotive and have developed right into a complete platform of potentialities for automobile consumers and sellers,” Jennifer Vianello, Automobiles.com’s CMO, stated in an announcement Thursday.

Two acquisitions are serving to drive the rebrand, Matthew Crawford, Automobiles.com’s chief product officer, instructed Automotive Information. Automobiles.com acquired automotive monetary expertise firm CreditIQ for $30 million in November 2021. In 2022, the corporate paid $65 million for Accu-Commerce, which supplies car appraisal and valuation information and logistics expertise. It has used the platform to launch on-line car acquisition capabilities reminiscent of its Instantaneous Supply product.

CreditIQ expertise permits the launch of an open market for automotive financing, with each shopper and dealer-focused items, together with a finance-and-insurance part. About 10 % of the roughly 20,000 sellers within the Automobiles.com market have been testing the product and it now will likely be extra broadly launched to shoppers, in accordance with a Automobiles.com spokesperson.

The rebrand can also be knowledgeable by the formal integration of Accu-Commerce and its property, Crawford stated. Its expertise is behind Automobiles.com’s Instantaneous Supply, which launched in mid-2022 to assist shoppers do a same-day sale of their used automobiles.

Automobiles.com’s branding marketing campaign is dubbed “Potentialities,” with the tagline, “The place to subsequent?”

The up to date emblem is a extra mellow tackle the earlier iteration, that includes a white oval border and softer purple background.

Automobiles.com stated it partnered with the promoting agency Leo Burnett Worldwide Inc. on the marketing campaign. It contains three 30-second spots displaying shoppers at totally different phases of life who want autos.

The adverts will run throughout community TV, social media and different digital venues.

A spokesperson for the corporate declined to reveal how a lot Automobiles.com is spending on the marketing campaign.