Two males in matching flat-brim baseball hats pull as much as a Kia retailer in Frisco, Texas. However they don’t seem to be there to buy. The 2 — Kyle Mountsier and Paul Daly — are the artistic minds behind “Extra Than Automobiles,” a documentary collection following the pair as they go to automotive dealerships across the nation.
“Extra Than Automobiles” goals to focus on what Daly and Mountsier really feel is an missed facet of automotive gross sales and repair: the people behind it.
“During the last couple of years, what Paul and I’ve desired to do is craft a greater narrative internally within the business but in addition externally to the buyer,” Mountsier advised Automotive Information. “The those that work inside these dealerships are actual folks with actual households and actual jobs with actual group influence.”
The pilot episode premiered final month on-line. In it, Daly and Mountsier go to three Texas dealerships across the Dallas-Fort Price space — Kia of Frisco, Audi Grapevine and Basic Chevrolet in Grapevine — and interview the employees about their experiences within the business.
Daly and Mountsier each grew to like the business whereas working in it — Daly on the service facet; Mountsier in retail. Now they wish to train different folks to adore it, too.
The duo, who run the auto retail content material creation firm Automotive State of the Union, hope to make seven extra episodes. They may movie the second episode in Atlanta this month.
The pilot was sponsored by TrueCar, a web based automobile market. To fund the rest of the season, Daly and Mountsier purpose to boost $500,000 by means of the crowdfunding web site Indiegogo. The marketing campaign launched the primary week of June.
Daly and Mountsier need to construct bridges inside dealerships by highlighting the tales of each salespeople and repair advisers.
Daly mentioned there are sometimes misconceptions about what the service division does and advisers’ function in making a constructive buyer expertise. Within the pilot, Daly and Mountsier deliberately included tales from either side, together with that of a service crew that rescued a household’s trip with speedy service on their broken-down RV.
“We knew that we had to enter the fastened operations half and provides them the credit score that’s due,” Daly mentioned. “In truth, a number of the finest tales are coming from the fastened ops division.” Daly and Mountsier hope that is only the start.
“The actual aim is to get distribution for the present by means of a significant distribution channel,” Daly mentioned. “The guts of the present is to get it exterior of the business.”