Tesla has unveiled a brand new retail idea known as ‘Giga Laboratory’, which seems to be a showcase of its manufacturing capability.

Whereas Tesla introduced a transfer to on-line gross sales and moved again from bodily retail again in 2019, the automaker has, in follow, continued to rely closely on retail places as a part of its advertising and marketing effort.

The truth is, Tesla’s variety of bodily places (retail and repair) has greater than doubled to now 1,000 places across the work during the last 3 years.

Tesla’s retail places are particularly essential in extraordinarily aggressive markets for electrical autos, like in China.

Now the automaker is attempting a brand new retail idea in China known as ‘Tesla Giga Laboratory’.

Tesla made the announcement on its official Weibo account (translated from Chinese language):

“The nation’s first “Tesla GIGA Laboratory” made a surprising debut. Tesla’s “Most Lovely Retailer in Chengdu” unveiled the thriller: An immersive expertise of the magic of “constructing a automotive in 45 seconds”. Meet up with pals “Chat and take a break”.”

The corporate shared footage of the brand new retail expertise:

For years now, Tesla CEO Elon Musk has been claiming that Tesla is a producing firm above every little thing else.

It appears like Tesla is now attempting to incorporate that on this new retail expertise, which seems to be designed to showcase its manufacturing know-how.

It additionally showcases its powertrain know-how with some elements of its drivetrain being displayed.

What do you consider Tesla’s new retail expertise? Tell us within the remark part under.