Ford’s Explorer badge could be a family identify within the U.S. but it surely’s much less well-known in Europe. So to construct consciousness of the all-new, Europe-only Explorer EV Ford is leaping on the coattails of certainly one of this summer season’s most anticipated films, one that includes one of the well-known explorers of all time.

The film is Indiana Jones and the Dial of Future, the fourth Indiana Jones movie in a collection that stretches proper again to 1981, and Ford has produced an Explorer EV advert that wheels out all of the Indi tropes, beginning with what Dr Jones’ trademark hat on the ground, adopted by a shadow of Indi placing it on projected onto the Explorer’s door.

We additionally hear John Williams’ traditional rating, see pictures that overlay Jones’ progress on the map with footage of the VW ID.4-based Ford driving by way of market cities, over arid deserts and alongside rocky coastal roads in Morocco, Spain, Sicily and Greece. It even has to swerve at one level to keep away from a snake – the one factor the often fearless archeologist can’t abdomen.

Associated: Ford Turns VW ID.4 Into Explorer EV For Europe

There’s not a lot footage or point out of the Explorer’s options apart from one neat scene the place the EV approaches a manned checkpoint within the Pyrenees and the driving force stashes his ebook of treasure notes in a cubby on the middle console, then pulls the 15-inch portrait infotainment display screen all the way down to cowl it.

However whereas there’s loads of airtime given to the Explorer within the 60-second slot, we’re left ready for one more Ford to make a cameo that by no means comes. Sure, I do know the movie is ready within the Sixties, so it wouldn’t make sense for Harrison Ford’s Indi character to be in it, 82-year-olds aren’t precisely the demographic Ford is aiming at, and we now have’t even take into account how a lot money he’d wish to make an look, however nonetheless.

One explorer who can be having fun with an journey within the new EV is influencer Lexie Alford (aka Lexie Limitless), who holds the document for the youngest particular person to go to each nation on the planet, and can be enterprise some sort of still-secret problem within the electrical SUV later this 12 months.

The Dial of Future is in theaters on the finish of this month, however the Explorer received’t be showing at European Ford sellers till a lot later in 2023. Ford hasn’t launched full technical particulars or costs but, however we all know that it’ll include a selection of 54 kWh and 77 kWh batteries, and rear- or all-wheel drive powertrains, identical to the ID.4.