Ford Motor Co. CEO Jim Farley mentioned Thursday the corporate will unveil an “all-new” F-150 pickup, in addition to a brand new hybrid variant, this September on the Detroit auto present.

Automotive Information has beforehand reported the F-150 is due for a mid-cycle freshen this yr earlier than a next-generation mannequin launches in 2026. The F-150 is the crown jewel of Ford’s F-Sequence line of pickups, which is the nation’s best-selling car line.

Ford final redesigned the F-150 for the 2021 mannequin yr.

Farley disclosed Ford’s plans for the Detroit auto present throughout a briefing with analysts and journalists in regards to the firm’s second-quarter earnings.

The Ford car debuts will probably be amongst six product introductions anticipated from the Detroit 3 automakers at this yr’s Detroit auto present, organizers mentioned this week.

The indoor-outdoor occasion will run from Sept. 13-24 in downtown Detroit.

“We’re thrilled by the super help of our hometown Detroit Three in bringing these thrilling reveals and their merchandise and car activations to the present,” Detroit Auto Present Chairman Thad Szott mentioned in a press release. “We count on the momentum created by these unveilings to generate excellent media and client attendance and curiosity.”