Tesla has began a brand new electronic mail marketing campaign to encourage Tesla house owners with the Full Self-Driving (FSD) package deal to improve to a brand new automobile and switch the FSD package deal.

The phrases of the switch and the e-mail marketing campaign make it clear that what CEO Elon Musk offered as an “supply of amnesty” is nothing greater than Tesla pulling a requirement set off to spice up gross sales.

Elon Musk as soon as mentioned that Tesla would all the time attempt to do the correct factor:

We all the time attempt to do the correct factor [at Tesla]. We actually care about that. Once we make errors, it’s simply because we have been being silly or silly or no matter.

When he introduced final week that Tesla would permit the switch of an FSD package deal to a brand new automobile, we thought for a second that Tesla would lastly be doing the correct factor with this example:

Yeah, this can be a query we get requested quite a bit. So, we’re excited to announce that, for Q3, we can be permitting switch of FSD.

However it rapidly began to sound extra like a requirement set off than an try to do the correct factor.

Musk rapidly adopted up his assertion by making it clear that this can be a “one-time” supply that can finish by the top of the quarter:

It is a one-time amnesty, so it must be — that you must make the most of it in Q3, however — or not less than place the order in Q3 inside — inside cheap supply time frames. So, yeah, yeah, yeah, hope this makes folks pleased. However wish to — I imply, this can be a one-time factor, OK?

Tesla has now began to ship out an electronic mail marketing campaign to house owners of the FSD package deal to promote the FSD switch alternative:

The e-mail and the phrases verify that consumers have to take supply of a brand new automobile by September 30, which is the top of the quarter and the final alternative for Tesla to acknowledge a delivered automobile as income.

Listed here are the eligibility phrases:

• Have your new Tesla automobile delivered between July 20, 2023, and September 30, 2023
• Have ordered your new Tesla automobile configured with FSD functionality
• Be the authorized proprietor and registrant of the present automobile with Full Self-Driving functionality bought outright
• Have the present automobile and the brand new automobile on the identical Tesla Account
• Conform to all further phrases and situations

Many Tesla house owners have been asking for the potential to switch their FSD package deal to a brand new automobile or be supplied a refund as a result of after they purchased the package deal, they have been advised that it could ultimately lead to them having a completely self-driving automobile that might achieve worth.

Seven years after Tesla made that promise and began promoting the package deal with the promised self-driving functionality, the automaker has but to ship on it.

A few of these early house owners are actually searching for a brand new automobile, and after they go to commerce it in for a brand new Tesla, the automaker affords them a fraction of what they paid for the FSD package deal, regardless that it by no means delivered the primary function promised below that package deal.

Electrek’s Take

That’s not the correct factor. That’s vaguely disguising a requirement set off as the correct factor. The correct factor can be an open supply to have the paid FSD package deal transferred to any new automobile till Tesla can truly ship on its promise.

I might additionally supply refunds to those that need them.

However below its present type, with a deadline on the finish of the quarter, this is rather like any Tesla end-of-the-quarter incentive. It’s a requirement set off. Tesla is just not attempting to do the correct factor with this transfer; it’s simply attempting to promote extra automobiles.

You’ll be able to’t promote a product, not ship it, and purchase it again from clients for a fraction of what they paid. That’s simply not the correct factor.

So Elon, have been you severe once you mentioned that Tesla all the time goals to do the correct factor? Is Tesla being silly or silly or no matter?