So it’s true. Nissan will kill off its full-size Titan pickup on the finish of the 2024 mannequin 12 months. We’ve reported beforehand on rumors of the Titan’s impending demise, most lately in June of final 12 months, however this week a supply despatched us an inner firm doc proving that manufacturing on the Canton, MO, plant is coming to an finish. We reached out to Nissan who confirmed the information.

“Manufacturing of the Nissan Titan is scheduled to finish summer season 2024 at our Canton plant in Mississippi,” Nissan mentioned in a press release to Carscoops. “Beneath Nissan’s Ambition 2030 imaginative and prescient of an electrified future, we’re accelerating the method of remodeling the Canton plant with the most recent in EV manufacturing know-how. This can help manufacturing of two all-new, all-electric autos. There will likely be no workforce reductions on account of this motion.”

Although the information will likely be met with concern by staff at each the Canton plant and the Decherd, TN, facility that builds engines for the Titan, Nissan’s unique leaked doc additionally reiterates the official stance that “there will likely be no job reductions” at both web site. The memo does nonetheless, concede that there will likely be some job reassignments sooner or later.

Associated: 2024 Nissan Titan Drops Base Mannequin, Now Begins $6,000 Greater Than Final 12 months

Nissan launched the Titan in 2003 with ambitions of promoting 100,000 items a 12 months within the U.S., and gross sales had been initially fairly robust, reaching virtually 87,000 in 2005. However demand has waned within the years since, falling to 52,924 items in 2017, and slumping to 27,406 in 2021, representing simply 1.3 per cent of the full-size pickup market. Although Nissan spent a reported $230 million updating the truck for 2019 with new styling and a extra highly effective V8 engine, the Titan has struggled to determine itself as a fascinating different to big-selling pickups type Ford, Chevrolet, GMC and RAM.

The automaker introduced the 2024 Titan lineup earlier this week, revealing a simplified vary that not included the bottom Titan S King Cab 4×2. The entry-level Titan is now the SV Crew Cab 4×2, whose $47,665 (inc $1,895 vacation spot) worth means essentially the most reasonably priced Titan now prices $6,170 greater than it did in 2023. If folks didn’t need to purchase it in 2023, that transfer isn’t going to do something to assist gross sales.