Ford Motor Co. CEO Jim Farley might have invented a brand new summer time deal with: the frunksicle.
Throughout a highway journey via the American West in an F-150 Lightning final week, Farley visited Jim Burke Ford, which was throwing a carnival for the Boys & Women Membership in Bakersfield, Calif. He tweeted images and video of himself utilizing the electrical pickup to inflate a bounce home and serving frozen fruit pops out of the entrance truck, which Ford calls the Mega Energy Frunk.
Farley and a small group of colleagues spent three days driving from Silicon Valley to Las Vegas, assembly with researchers, companies, sellers and electrical automobile house owners alongside the best way.
“Lengthy hauling in an electrical truck is an act of pioneerism, not as a result of it is laborious or harmful, however as a result of it is a new method to expertise America,” he wrote on LinkedIn. “Shifting from fueling stations to charging stations requires new behaviors and opens new potentialities. Due to the know-how within the Lightning, I am going to be capable to get work finished from the highway, similar to so lots of our prospects do every single day.”
Farley tweeted from quite a few waypoints, exhibiting how business prospects are utilizing the Lightning and spotlighting dealerships which might be embracing EVs. A lot of his posts emphasised the huge capability of the frunk, which his crew used to retailer their baggage.
“There isn’t a higher method to see America than from behind the wheel,” Farley wrote, including that insights gained whereas spending practically a yr on the highway early in his profession helped Toyota make the Camry one of many nation’s top-selling autos.