Regardless of a ready checklist of three years for a few of its vehicles, Ferrari’s CEO stated the corporate has no plans to supercharge manufacturing to satisfy demand.

“We’re a model that isn’t searching for quantity,” Ferrari CEO Benedetto Vigna advised CNBC in an unique interview from Pebble Seashore. “We’re a model that’s searching for worth and respecting the consumer. For us, the consumer could be very, essential.

“The consumer is giving a worth to our vehicles as a result of they’re distinctive, as a result of they’re restricted, as a result of they’re unique,” he stated. “We might make extra, however that does not make sense. We are going to offend our shoppers.”

The stability between development and exclusivity has by no means been extra crucial to Ferrari. The corporate’s share worth is up 44% over the previous 12 months, at a valuation larger than Ford or Normal Motor, creating strain from shareholders to proceed its robust gross sales and quantity development.

But as a result of the well-known prancing-horse model is constructed on shortage — and homeowners who depend on restricted manufacturing to take care of their vehicles’ worth — Ferrari can also be anticipated to maintain tight reign on manufacturing.

Final 12 months, Ferrari produced 13,221 autos, up 18.5% over 2021. Demand nonetheless far exceeds provide, with sellers saying the anticipate a brand new Purosangue SUV and different fashions is now at three years or extra. Many patrons say they can not even get on the ready checklist for a automobile, since there’s merely not sufficient manufacturing.

Founder Enzo Ferrari famously stated Ferrari would produce “one much less automobile than the market demand.” As we speak’s shortfall is way better, with some analysts saying the corporate might simply promote twice as many vehicles because it produces. Ferrari is constructing a brand new manufacturing unit for its hybrid and electrical autos, nevertheless it’s unclear how a lot Ferrari will enhance manufacturing.

Vigna stated that regardless of restricted provide, the corporate continues to broaden its attain amongst youthful, new shoppers. Its consumer base has expanded for 10 quarters in a row, and 30% of its new shoppers are youthful than 40 years outdated, he stated.

“Our new shoppers are 10% youthful than all of the shoppers we’ve on this planet,” he stated. “So the prancing horse is kicking robust.”

Vigna added that purchasing a Ferrari ought to by no means be simple or fast, because it’s the last word aspirational automobile.

“Getting a Ferrari is an expertise that begins from the time you first see a Ferrari,” he stated. “It is not one thing you may get very simply.”

Profitable in Method 1 auto racing, nevertheless, has additionally not come simply to Ferrari in recent times. Ferrari is presently in fourth place within the F1 workforce standings, behind Pink Bull, Mercedes and Aston Martin. Vigna stated the chief focus for the workforce is on bettering the automobile.

“This is essential to us, as a result of our DNA is racing,” he stated. “We have now a automobile that’s the quickest for us to this point, however it isn’t the quickest on the monitor. So we’ve to maintain bettering.”

Vigna quoted Enzo Ferrari as saying, “The one that comes after me must tackle a quite simple inheritance — to maintain alive that need for progress which has been pursued up to now.”

“That is what we’ve to do, in racing and in every part we do,” Vigna stated. “We have now to maintain working.”

When requested if Lewis Hamilton, the famed Mercedes Method 1 driver, may be part of Ferrari, Vigna stated: “We have now Charles (Leclerc) and Carlos (Sainz Jr.), they’re doing a improbable job. They’re pals, they’re competing. So for us, the principle precedence is for the automobile to be extra aggressive.”