Lancia plans to open 20 new dealerships in France subsequent yr, when the Stellantis model launches the brand new Ypsilon small automobile and expands exterior of its house market, Italy.
For the previous a number of years the model has bought just one mannequin, the present Ypsilon, in a single nation. Stellantis CEO Carlos Tavares has grouped Lancia with Alfa Romeo and DS in a cluster of premium manufacturers and has mentioned it’s going to obtain funding and three new fashions.
France is certainly one of a number of European nations that Lancia is concentrating on, along with Italy. The others are Belgium/Luxembourg, France, Germany, Italy and Spain. The nations for its growth plans had been primarily based on standards that included the relevance of on-line gross sales and the marketplace for premium small vehicles, in addition to “ardour for Made in Italy.”
Lancia CEO Luca Napolitano famous this week at an occasion on the Italian Embassy in Paris that France was a key marketplace for Lancia notably due to the recognition of small vehicles.
Joel Verany, France director for the Stellantis premium manufacturers, mentioned there will probably be 20 dealerships and 80 aftersales service factors in France when the Ypsilon launches within the second half of 2024.
The small Ypsilon will debut with a full-electric possibility in addition to inside combustion engines.
By the primary half of subsequent yr, Lancia can have 70 new dealerships in European cities, Stellantis mentioned. Lancia is in search of to have half of its gross sales concluded on-line; like different Stellantis manufacturers, it’s shifting to a direct-sales “company” mannequin, with sellers offering service, take a look at drives and deliveries, whereas the automaker will maintain the stock and assume gross sales and advertising bills.
Lancia plans to launch three new fashions, one each two years beginning with the Ypsilon, as a part of its 10-year strategic plan. Beginning with the mannequin after the Ypsilon, Lancia will launch solely full-electric fashions.
The Ypsilon will probably be adopted by a flagship compact crossover in 2026, and a compact hatchback in 2028, the Delta, each full-electric fashions. These three fashions will cowl 50 % of the market, Lancia mentioned.